UNWTO and CTO Team Set for Re­gional Work­sop In Saint Lu­cia

The Star (St. Lucia) - - LOCAL -

The United Na­tions agency re­spon­si­ble for the pro­mo­tion of re­spon­si­ble, sus­tain­able tourism is part­ner­ing with the Caribbean Tourism Or­ga­ni­za­tion (CTO) to de­liver a re­gional work­shop on sus­tain­able des­ti­na­tion man­age­ment and mar­ket­ing next month.

The 5-9 De­cem­ber work­shop, which takes place in Saint Lu­cia, is be­ing de­liv­ered by ex­perts se­lected by the World Tourism Or­ga­ni­za­tion (UNWTO) and will ex­plore is­sues re­lated to com­pet­i­tive­ness, qual­ity as­sur­ance and sus­tain­able des­ti­na­tion cri­te­ria, with a strong em­pha­sis on trends, best prac­tices and suc­cess sto­ries aimed at help­ing des­ti­na­tions com­pete glob­ally, ac­cord­ing to Bonita Mor­gan, the CTO’s di­rec­tor of resource mo­bi­liza­tion and devel­op­ment.

“We have the ad­van­tage of hav­ing the UNWTO bring to us ex­per­tise with in­ter­na­tional ex­pe­ri­ences, mod­els and suc­cess sto­ries as we ex­pose the par­tic­i­pants to what the pos­si­bil­i­ties are out there to help them de­velop a bet­ter prod­uct, or de­liver a bet­ter ser­vice so their over­all strat­egy for des­ti­na­tion man­age­ment and mar­ket­ing can be suc­cess­ful,” Mrs. Mor­gan said.

Among the key ar­eas be­ing ex­plored are in­no­va­tion in mar­ket­ing, des­ti­na­tion com­pet­i­tive­ness, devel­op­ing sus­tain­able tourism ex­pe­ri­ences and suc­cess­ful mod­els in des­ti­na­tion man­age­ment and mar­ket­ing.

The first day is be­ing billed as a fo­rum and will be open to a broad spec­trum of stake­hold­ers in Saint Lu­cia so that they can ben­e­fit from the ex­pe­ri­ences and ex­per­tise of the UNWTO fa­cil­i­ta­tors, as well as al­low­ing as many residents as pos­si­ble to share their views and ex­pe­ri­ences with a lo­cal and region au­di­ence. Top­ics to be cov­ered will in­clude global and re­gional tourism per­for­mance and trends, con­sumer trends and ef­fec­tive mar­ket­ing and pil­lars of sus­tain­able and com­pet­i­tive des­ti­na­tions.

The ex­ec­u­tive train­ing work­shop or­ga­nized by the CTO and the UNWTO through its Themis Foun­da­tion, is be­ing held in col­lab­o­ra­tion with the Saint Lu­cia Tourist Board. It is open to high­level de­ci­sion mak­ers in the na­tional, re­gional and lo­cal tourism ad­min­is­tra­tions and or­ga­ni­za­tions, as well as se­nior tourism prac­ti­tion­ers from tourism as­so­ci­a­tions and in­dus­try groups and travel and tourism prac­ti­tion­ers from the Caribbean and the Amer­i­cas. For more in­for­ma­tion visit www. onecaribbean.org.

Newspapers in English

Newspapers from Saint Lucia

© PressReader. All rights reserved.