Dig­i­cel Pow­ers 4th An­nual St Lu­cia Triathlon

The Star (St. Lucia) - - LOCAL -

Dig­i­cel St. Lu­cia is proud to be the ti­tle spon­sor of what may sin­gle­hand­edly be the largest and most di­verse mass par­tic­i­pa­tion­sport­ing event to be hosted here in St. Lu­cia, The Dig­i­cel St. Lu­cia Triathlon. To be held on Novem­ber 19, 2016 in the tran­quil sur­round­ings of Rod­ney Bay and the pic­turesque Pi­geon Is­land, the event will be fully pow­ered by Dig­i­cel for the 4th con­sec­u­tive year.

Triathlons are among the world’s fastest growing sport­ing events at­tract­ing large num­bers of sur­pris­ingly af­flu­ent par­tic­i­pants. The Dig­i­cel St. Lu­cia triathlon en­com­pass­ing the sport­ing dis­ci­plines of swim­ming, cy­cling and run­ning and is ex­pected to at­tract over 200 ath­letes to­gether with health and sport­ing en­thu­si­asts of vary­ing lev­els of fit­ness from around the world. As ti­tle spon­sor and part­ner, Dig­i­cel brings its strong brand recog­ni­tion and net­work­ing reach to this event.

“Our fa­cil­i­ta­tion, which will be fully sup­ported by a cadre of highly skilled and ded­i­cated Dig­i­cel team members, in­volves a strate­gic part­ner­ship with John Lunt…the prin­ci­pal be­hind this ini­tia­tive along with sev­eral other part­ners, many of whom we al­ready have well es­tab­lished re­la­tion­ships with; like the Min­istry of Youth Devel­op­ment & Sports, tourism part­ners like the St. Lu­cia Tourist Board and other sport­ing as­so­ci­a­tions. Dig­i­cel is once again proud to be as­so­ci­ated with the triathlon and look for­ward to an­other suc­cess­ful event,” said Coun­try Man­ager for Dig­i­cel St. Lu­cia Siob­han James-Alexan­der.

“The St. Lu­cia Triathlon af­fords us yet an­other op­por­tu­nity to demon­strate our un­wa­ver­ing com­mit­ment to na­tional sports devel­op­ment. This is an event that will no doubt re­quire de­tailed plan­ning and im­ple­men­ta­tion across the board and Dig­i­cel we as­sure you, is per­fectly poised to of­fer the tech­ni­cal and lo­gis­ti­cal sup­port to power the var­i­ous mo­bile, data, broad­band and busi­ness solution plat­forms needed,” Mrs. Alexan­der-James added.

“Once again hav­ing Dig­i­cel on board as ti­tle spon­sor is a fan­tas­tic en­dorse­ment of the event now in its 4th year, “Be Ex­tra­or­di­nary” fits per­fectly with the sport of triathlon. It a tough sport and shows peo­ple can do ex­tra­or­di­nary things when they put their mind to it,” said Event Di­rec­tor John Lunt who or­ga­nized the triathlon at the Olympic games in London. He added, “the dis­tances are all achiev­able, the short­est - 200m swim, 3mile bike and 1.5 mile run make it ideal for your first triathlon, we will also have a num­ber of chil­dren’s events on the day. Go to: tristlu­cia.com for de­tails. “It’s a great hon­our to help stage an event on the beau­ti­ful is­land of St Lu­cia”.

As a buildup to the event, Dig­i­cel’s sup­port will also ex­tend to in­clude the use of its mas­sive mar­ket­ing and public re­la­tions ma­chin­ery to help foster public buy-in and sen­si­tize St. Lu­cians and in­deed the region, and the world, to the sig­nif­i­cance of host­ing this event.

Dig­i­cel com­mends the or­ga­niz­ers for ex­pand­ing the event into the Caribbean and for se­lect­ing St. Lu­cia as the ideal des­ti­na­tion. Dig­i­cel also wishes the ath­letes well as they dis­play their ex­tra­or­di­nary tal­ents and abil­i­ties.

The Saint Lu­cia Tourist Board noted that they are lend­ing much tech­ni­cal and lo­gis­ti­cal sup­port to­wards the stag­ing of the sports tourism ac­tiv­ity.

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