17-Year-Old Launches Impressive Digital Application
platform provides the opportunity to address unfunded or underfunded marketing investment of businesses. Sisty-six percent of small businesses see marketing as a cost and not an investment. When businesses don’t advertise shoppers don’t know about them; generally don’t buy as much, thus reducing sales and revenue opportunities, which ultimately leads to their demise.
The most empowering feature of the platform is that anyone can register as a business and start selling instantly; home business, small business, any business! The distinct quality of the platform is that it will attract motivated shoppers because it only showcases sales and discount offers. It puts the shopper in direct contact with the retailer and increases engagement because now from within the app the shopper can ‘Like’, ‘Share’ on Facebook or retweet on Twitter if there is an offer they support. The shopper can also call, email, check the website and even get directions to the retailers if needed.
The 17-year-old founder went on to state, “we’ve invested six months into the development of the platform, and more than EC$25,000! I’m a patriot and have always believed that for us to succeed we must not be afraid to try new things outside of our comfort zone, and to those who say St. Lucia is not ready for this, guess what? Global ride-sharing Juggernaut UBER is already in Trinidad and Tobago!”
17-year-old Anselm Mathurin seeks to assist the business community by creating a platform for easy marketing and sales on a local and regional level.