17-Year-Old Launches Im­pres­sive Dig­i­tal Ap­pli­ca­tion

The Star (St. Lucia) - - LOCAL -

plat­form pro­vides the op­por­tu­nity to ad­dress un­funded or un­der­funded mar­ket­ing in­vest­ment of busi­nesses. Sisty-six per­cent of small busi­nesses see mar­ket­ing as a cost and not an in­vest­ment. When busi­nesses don’t ad­ver­tise shop­pers don’t know about them; gen­er­ally don’t buy as much, thus re­duc­ing sales and rev­enue op­por­tu­ni­ties, which ul­ti­mately leads to their demise.

The most em­pow­er­ing fea­ture of the plat­form is that any­one can reg­is­ter as a business and start sell­ing in­stantly; home business, small business, any business! The dis­tinct qual­ity of the plat­form is that it will at­tract mo­ti­vated shop­pers be­cause it only show­cases sales and dis­count of­fers. It puts the shop­per in di­rect con­tact with the re­tailer and in­creases en­gage­ment be­cause now from within the app the shop­per can ‘Like’, ‘Share’ on Face­book or retweet on Twit­ter if there is an of­fer they sup­port. The shop­per can also call, email, check the web­site and even get di­rec­tions to the re­tail­ers if needed.

The 17-year-old founder went on to state, “we’ve in­vested six months into the devel­op­ment of the plat­form, and more than EC$25,000! I’m a pa­triot and have al­ways be­lieved that for us to suc­ceed we must not be afraid to try new things out­side of our comfort zone, and to those who say St. Lu­cia is not ready for this, guess what? Global ride-shar­ing Jug­ger­naut UBER is al­ready in Trinidad and Tobago!”

17-year-old Anselm Mathurin seeks to as­sist the business com­mu­nity by cre­at­ing a plat­form for easy mar­ket­ing and sales on a lo­cal and re­gional level.

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