Digicel gifts more St. Lucians with Hamper Drive
Telecommunications giant Digicel has remained consistent in delivering Christmas cheer throughout Saint Lucia. On Monday December 19th the company completed yet another component of its Christmas social calendar. Families, institutions, charities and individuals across Saint Lucia were gifted with hampers through Digicel’s Hamper Distribution programme.
The delivery drive commenced on Friday December 16th in the northern part of the island in communities such as Cas en Bas, Balata, Marchand, Ciceron and Ravine Touterelle. Special surprise deliveries continued on Monday December 19th by Team Digicel comprising Digicel staff, volunteers and brand ambassadors Daren Sammy, Marvelon “Stixx’ Mitchell and Jeanelle Scheper with more distributions in the eastern and southern communities of Dennery, Micoud, Bruceville, Vieux-Fort, Belle Fond and Bouton, Soufriere.
A number of social institutions and organisations were recipients of Digicel Hampers including Cornerstone, the Living Water Community in Soufriere, Comfort Bay, the Community Relations branch of the St Lucia Royal Police Force, Adelaide’s Home, St. Lucy’s Home and the Transit Home. Among the many recipients were differently abled, bedridden, sick and shut-in individuals, underprivileged families and senior citizens.
Louise Victor, Marketing and Communications Executive at Digicel, commented on Digicel’s commitment to this initiative: “Digicel is always happy to give back to persons in our communities. There is something special about sharing with those who have supported us and stayed by our side throughout the years. Giving and sharing is part of who we are and what we do at Digicel; it is embedded in our very DNA. Whether it is through our various ‘feed the need’ initiatives, special needs programmes, the hosting of Christmas parties or the distribution of toys to children in the communities, Digicel is committed and will remain committed to fostering the true spirit of Christmas and improving the lives of persons in Saint Lucia.”
This Christmas season Digicel has impacted many lives and, as a result, created unforgettable memories for families.
Ms. Victor added, “At Digicel we recognise that our corporate social responsibility doesn’t begin and end at Christmas time; therefore we remain resolute in maintaining our year-round commitments and social programmes, ensuring that the people of Saint Lucia enjoy a better quality of life.”
Digicel’s social drive also included the hosting of, and collaboration on, several kids’ Christmas parties and toy drives including the Boys’ Training Centre, The Wave Toy and Food Drive and Blazin FM’s Christmas Toy Drive.
Left to right, standing: Louise Victor, Shane Charlery, Jeanelle Scheper, Daren Sammy, Marvelon ‘Stixx’ Mitchell and Roseline Preville visit a sick and confined resident in Vieux Fort.