New Mo­bile App Link­ing Restau­rants and Cus­tomers Launched in Saint Lucia

The Star (St. Lucia) - - LOCAL -

Cre­ativ­ity and in­no­va­tion have joined hands with culi­nary ad­vances to bring an ex­cit­ing new devel­op­ment to the Saint Lu­cian din­ing, hos­pi­tal­ity and per­haps tourism stage - lead­ing food lovers and ap­petites to restau­ra­teurs and their ex­cit­ing cre­ations.

With an in­creas­ingly fast­paced life­style and re­liance on dig­i­tal tech­nol­ogy, Saint Lucia and the rest of the world are see­ing greater de­mand for sim­ple and easy ser­vices that can pro­vide con­sumers with what they need in an in­stant. That is the foun­da­tion of the new mo­bile ap­pli­ca­tion – MEALOOP, which brings food to con­sumers across the is­land. The Ap­ple and An­droid mo­bile app is poised to lit­er­ally change the way is­landers eat and how restau­rants are run, stand­ing as a di­rect bridge be­tween sup­ply and de­mand.

The app, which was launched on Fe­bru­ary 1, 2017, is free for down­load on all plat­forms.

Con­cep­tu­al­ized and de­vel­oped by young Caribbean minds, MEALOOP brings to­gether restau­rants large and small from across the is­land us­ing the GPS Map­ping Tech­nol­ogy on the users’ hand­sets, mak­ing avail­able in­stantly a com­plete menu of del­i­ca­cies for de­liv­ery, pickup or in-house din­ing.

“Whether it is fine-din­ing, some­thing off the grill or even cock­tails, we are mak­ing restau­rants a mere thought and app ac­cess away,” says Mar­ket­ing Ex­ec­u­tive Anya Charles.

She notes that the app pro­vides an equal plat­form for all food pro­duc­ers and goes as far as to in­tro­duce those who pos­sess the culi­nary tal­ent but lack the means of open­ing an of­fi­cial restau­rant, to the food pro­duc­ing arena.

“For the mul­ti­tude of young peo­ple in the lo­cal in­dus­try look­ing to own restau­rants or get started with their culi­nary ca­reers, MEALOOP now lifts that bar­rier to mar­ket en­try and al­lows for growth and mar­ket pen­e­tra­tion,” Charles said.

On the tech­ni­cal side, MEALOOP is avail­able on three fronts – MEALOOP, for con­sumers; MEALOOP OT, for restau­ra­teurs; and MEALOOP DRIVER, con­nect­ing restau­rants and con­sumer on the de­liv­ery end. Each app func­tions in­de­pen­dently, yet can con­nect seam­lessly in an in­stant.

It runs on a Google satel­lite plat­form that maps in real time cus­tomer and restau­rant, and then cus­tomer and driver. The lat­ter takes away from the usu­ally cum­ber­some task of giv­ing de­liv­ery di­rec­tions. Push no­ti­fi­ca­tion ser­vices are avail­able to all restau­rants to an­nounce spe­cials, menu up­dates, and more. It goes fur­ther to alert in­di­vid­ual cus­tomers of their or­der sta­tus from or­der ac­cepted to ready for pickup or de­liv­ery.

Both restau­ra­teurs and cus­tomers are in­vited to down­load the MEALOOP app on their re­spec­tive de­vices to ex­pe­ri­ence the power of food ac­cess at their fin­ger­tips. Restau­rants al­ready reg­is­tered for or­ders and de­liv­er­ies will be an­nounced later this week through push no­ti­fi­ca­tion to app users, lo­cal press and so­cial me­dia plat­forms.

As it stands, MEALOOP will be­gin of­fer­ing listings to restau­rants in the north of the is­land in phase one of its in­tro­duc­tory pe­riod. It will then make its way to the south of the is­land, con­nect­ing com­mu­ni­ties east and west, in the com­ing weeks.

MEALOOP is also poised to cre­ate a more bal­anced play­ing field for food-lov­ing vis­i­tors to the is­land – of­fer­ing a more com­pre­hen­sive list­ing of restau­rant and din­ing op­tions – al­low­ing them to bet­ter plan their ex­pe­ri­ences even be­fore ar­riv­ing on the is­land.

MEALOOP Mar­ket­ing Ex­ec­u­tive Anya Charles.

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