DIGICEL HOSTS EX­CLU­SIVE SHOW­ING OF ‘I AM BOLT’ FILM FOR FREE ON PLAY GO APP

The Star (St. Lucia) - - LOCAL -

Fol­low­ing the suc­cess­ful pre­mier­ing of the ‘I Am Bolt’ film across the globe, Digicel has an­nounced it will be air­ing the must-see film free on the Catch 2 chan­nel via its Play Go app – allowing mil­lions of Usain’s fans across the re­gion to watch and be in­spired by his jour­ney.

Play Go - the only place for peo­ple in the re­gion to watch the ‘I Am Bolt’ film - of­fers a 30-day free trial for all new users when they down­load the app. Down­load­ing the app will en­able users to watch the film on their pre­ferred de­vice when it airs on Thurs­day, Fe­bru­ary 16 at 7:30pm/8:30pm EST.

Home of amaz­ing and ex­clu­sive con­tent, Play Go is for ev­ery­one, not just Digicel cus­tomers. It is avail­able for down­load at the Google Play Store and iTunes Store for An­droid and iOS re­spec­tively, or at www.dig­icelplaygo.com for lap­tops, and can be ac­cessed in An­guilla, Aruba, Bar­ba­dos, Ber­muda, Bon­aire, Bri­tish Vir­gin Is­lands, Cay­man Is­lands, Cu­ra­cao, Gre­nada, Guyana, Ja­maica, Montser­rat, St. Kitts, St. Lu­cia, St. Vin­cent, Turks and Caicos Is­lands and in Trinidad and Tobago.

“In the world of en­ter­tain­ment, con­tent is king – get­ting it in cus­tomers’ hands in as many ways as pos­si­ble is im­por­tant to us,” said Peter Lloyd, Group Mar­ket­ing Di­rec­tor at Digicel. “So we are very ex­cited to be lever­ag­ing our mo­bile, on­line and en­ter­tain­ment plat­forms - along with our part­ner­ship with global brands like Usain Bolt - to de­liver even more ex­clu­sive con­tent and ex­pe­ri­ences to our cus­tomers and the view­ing pub­lic across all our mar­kets,” he added.

In ad­di­tion to the free air­ing of the film, sub­scribers will have ex­clu­sive ac­cess to a host of other con­tent from the movie in­clud­ing clips and be­hind the scenes footage, which they can watch at home or on the go via the app.

Di­rected by Gabe and Ben Turner and pro­duced by Ful­well 73 Pro­duc­tions, the ‘I Am Bolt’ film chron­i­cles the life and tri­umphs of the world’s fastest man, Usain Bolt, start­ing from the turn of the cen­tury with Usain in high school where his nat­u­ral tal­ents as an ath­lete were quickly spot­ted, to his train­ing days with his in­cred­i­ble coach and sprint team, to how he spends his down­time and re­laxes with his in­ner cir­cle of friends and fam­ily.

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