Digicel and Northern Long Distance team up for Independence Challenge
Digicel St. Lucia is once again investing in health and wellness awareness across the country, this time through a new partnership with the Northern Long Distance Walking Group, for its fifth annual ‘Independence Challenge Walk’. The ‘round the island walk’ is slated for Wednesday February 22nd, 2017 to commemorate Saint Lucia’s 38th anniversary of Independence
At a press conference held on Tuesday February 14th, 2017 at the offices of Michel’s Electrical in Corinth, Gros Islet, members of the Northern Long Distance Walking Group enlightened guests and media personnel on the full details of the event. The walk will commence at the grounds of Massy Store Cul de Sac on Tuesday February 21st from 3:30 pm, with walkers proceeding via the west coast and then the east coast to end on the William Peter Boulevard in Castries on Independence Day, February 22nd.
Since its inception in 2013 the ‘round the island walk’, as it is fondly known, has increasingly grown in popularity and participation each year.
Under the mantra ‘Healthy Living and Personal Discipline’ the Northern Long Distance Walking Group continues to inspire many to cultivate a greater sense of self-investment and raise awareness on the importance of healthy practices and maintaining daily routines which help one live a longer, healthier life. Walkers include men, women and young people alike. In 2016 the Independence Challenge saw participation of 150 persons and anticipates increased numbers for 2017.
Addressing the gathering at Tuesday’s press conference Digicel representative and Marketing and Communications Executive, Miss Louise Victor, spoke on the company’s support of the venture. “Digicel believes in supporting initiatives of this nature which help foster a more health-conscious nation. The plague of diseases like diabetes and hypertension on our healthcare system and, by extension, our economy is heart-breaking. These diseases are lifestyle diseases and are very much preventable once we decide to make small changes. Making a decision to walk for thirty minutes a day or general exercise daily and altering one’s diet can have significant impact on one’s wellness.
“For us at Digicel we are beyond elated to be a partner, of such an extraordinary movement which touches the lives of thousands of Saint Lucians.”
Digicel is also supporting the Mon Repos Youth and Sports Council for its annual Independence Road Relay scheduled for Sunday February 19th from 7am. The relay celebrates its 28th year and continues to attract both regional and international participation. The relay route is from Mamiku Gardens to Helene, Desrisseaux and culminates at the Wenn Playing Field in Mon Repos.
Digicel wishes all Saint Lucians a safe and happy 38th anniversary of Independence and wishes the organizing committees the best of success with all independence activities.