Dig­i­cel and North­ern Long Dis­tance team up for In­de­pen­dence Chal­lenge

The Star (St. Lucia) - - LOCAL -

Dig­i­cel St. Lu­cia is once again in­vest­ing in health and well­ness aware­ness across the coun­try, this time through a new part­ner­ship with the North­ern Long Dis­tance Walk­ing Group, for its fifth an­nual ‘In­de­pen­dence Chal­lenge Walk’. The ‘round the is­land walk’ is slated for Wed­nes­day Fe­bru­ary 22nd, 2017 to com­mem­o­rate Saint Lu­cia’s 38th an­niver­sary of In­de­pen­dence

At a press con­fer­ence held on Tues­day Fe­bru­ary 14th, 2017 at the of­fices of Michel’s Elec­tri­cal in Corinth, Gros Islet, mem­bers of the North­ern Long Dis­tance Walk­ing Group en­light­ened guests and me­dia per­son­nel on the full de­tails of the event. The walk will com­mence at the grounds of Massy Store Cul de Sac on Tues­day Fe­bru­ary 21st from 3:30 pm, with walk­ers pro­ceed­ing via the west coast and then the east coast to end on the Wil­liam Peter Boule­vard in Cas­tries on In­de­pen­dence Day, Fe­bru­ary 22nd.

Since its in­cep­tion in 2013 the ‘round the is­land walk’, as it is fondly known, has in­creas­ingly grown in pop­u­lar­ity and par­tic­i­pa­tion each year.

Un­der the mantra ‘Healthy Liv­ing and Per­sonal Dis­ci­pline’ the North­ern Long Dis­tance Walk­ing Group con­tin­ues to in­spire many to cul­ti­vate a greater sense of self-in­vest­ment and raise aware­ness on the im­por­tance of healthy prac­tices and main­tain­ing daily rou­tines which help one live a longer, health­ier life. Walk­ers in­clude men, women and young peo­ple alike. In 2016 the In­de­pen­dence Chal­lenge saw par­tic­i­pa­tion of 150 per­sons and an­tic­i­pates in­creased num­bers for 2017.

Ad­dress­ing the gath­er­ing at Tues­day’s press con­fer­ence Dig­i­cel rep­re­sen­ta­tive and Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive, Miss Louise Vic­tor, spoke on the com­pany’s sup­port of the ven­ture. “Dig­i­cel be­lieves in sup­port­ing ini­tia­tives of this na­ture which help foster a more health-con­scious na­tion. The plague of dis­eases like di­a­betes and hy­per­ten­sion on our health­care sys­tem and, by ex­ten­sion, our econ­omy is heart-break­ing. These dis­eases are life­style dis­eases and are very much pre­ventable once we de­cide to make small changes. Mak­ing a de­ci­sion to walk for thirty min­utes a day or gen­eral ex­er­cise daily and al­ter­ing one’s diet can have sig­nif­i­cant im­pact on one’s well­ness.

“For us at Dig­i­cel we are be­yond elated to be a part­ner, of such an ex­tra­or­di­nary move­ment which touches the lives of thou­sands of Saint Lu­cians.”

Dig­i­cel is also sup­port­ing the Mon Re­pos Youth and Sports Coun­cil for its an­nual In­de­pen­dence Road Re­lay sched­uled for Sun­day Fe­bru­ary 19th from 7am. The re­lay cel­e­brates its 28th year and con­tin­ues to at­tract both re­gional and in­ter­na­tional par­tic­i­pa­tion. The re­lay route is from Mamiku Gar­dens to He­lene, Des­ris­seaux and cul­mi­nates at the Wenn Play­ing Field in Mon Re­pos.

Dig­i­cel wishes all Saint Lu­cians a safe and happy 38th an­niver­sary of In­de­pen­dence and wishes the or­ga­niz­ing com­mit­tees the best of suc­cess with all in­de­pen­dence ac­tiv­i­ties.

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