TEPA Busi­ness Expo

Jas­min Deane – Jazzy’s All Nat­u­ral Hand­made Prod­ucts

The Star (St. Lucia) - - BUSINESS - By Clau­dia Elei­box

Jas­min Deane lives in Saint Vin­cent and had the op­por­tu­nity to bring her prod­ucts to be dis­played in Saint Lu­cia. She was an ab­so­lute de­light to speak to and her story was in­spir­ing to me. Her prod­ucts felt and smelled won­der­ful with hints of co­conut, vanilla, pa­paya and many other plants that are healthy for skin and hair. Here’s what she had to say:

How did your busi­ness start and where did the idea come from?

Jas­min: Oh! I be­lieve it was di­vine in­spi­ra­tion. I orig­i­nally owned a print­ery and my father was all my in­spi­ra­tion and mo­ti­va­tion for main­tain­ing the busi­ness. When he passed away I went through a rough pe­riod of de­pres­sion. I didn’t have any feel­ing to con­tinue what I was do­ing. Then, I gave my life to Christ and ev­ery­thing changed for the bet­ter. God started build­ing me up from in­side and healed me. One day I was watch­ing a tele­vi­sion com­mer­cial about hand­made soaps and I felt a strange sen­sa­tion about it. That night I could not sleep be­cause I felt like it was a call­ing. The next day I went to stores in town and got all the nat­u­ral in­gre­di­ents needed to make soap. Then I shared it with my friends and fam­ily and ev­ery­one started ask­ing for more. That’s how it started.

How did your busi­ness grow af­ter that?

Jas­min: Well, I ex­per­i­mented with new soaps, creams, body but­ters, etc. Even­tu­ally I had enough prod­ucts to set up a stall in town. But my ac­tual break­ing mo­ment was when a lo­cal jour­nal­ist and re­porter shared my story with the coun­try on a tele­vi­sion show. Ev­ery­one wanted to know about my prod­ucts, even the prime min­is­ter! It started get­ting more and more pop­u­lar. Thank­fully, now my prod­ucts are on shelves all over Saint Vin­cent and the Gre­nadines.

How do you like the ex­pe­ri­ence in Saint Lu­cia?

Jas­min: I’m en­joy­ing it so much. I came here with an open mind but I knew that a lot of peo­ple make soaps here. I didn’t know what to ex­pect. But ev­ery­body seems to be in­ter­ested in the prod­ucts and they’ve been say­ing they re­ally like them. Peo­ple came to me say­ing that some­one else told them about the prod­ucts. I was in awe. I didn’t think the re­sponse would be this great and I’m re­ally pleased.

Do you think that this craft is some­thing you will be do­ing for a very long time?

Jas­min: Cer­tainly, yes. It’s some­thing that I’m re­ally pas­sion­ate about. It’s not even about the money, but the joy and sat­is­fac­tion it brings when peo­ple come back to say how much they love the prod­ucts. God has blessed my hands and me abun­dantly and it is al­ways a plea­sure to use his bless­ings to bring some light to other peo­ple. I be­lieve in us­ing nat­u­ral prod­ucts that are good for hair, skin and the en­vi­ron­ment.

To find out more about Jazzy’s All Nat­u­ral, visit her web­site www.jazzysall­nat­u­ral.com

Jas­min Deane, cre­ator, with her Jazzy’s All Nat­u­ral prod­ucts.

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