Guin­ness is ma­jor spon­sor of Rise Up Reg­gae Fes­ti­val

The Star (St. Lucia) - - LOCAL -

Guin­ness St Lu­cia is proud to be a spon­sor of the Rise Up Reg­gae Fes­ti­val which prom­ises stel­lar per­for­mances from head­lin­ers Jah Cure and Siz­zla. Guin­ness, which has long been rec­og­nized for its sup­port of mu­si­cal artistes and con­certs, par­tic­u­larly in the dance­hall and reg­gae gen­res, will present the brand at Rise Up in an in­no­va­tive way.

“Be­ing a brand that is dis­tinctly made of more we have part­nered with the co­or­di­na­tors of Rise Up as the of­fi­cial stout of the fes­ti­val and will present pa­trons with the Guin­ness Black Lounge, which will al­low them to in­ter­act with the brand much more in­ti­mately and leave them with a sense of what the brand stands for,” said Ro­han Lovence, Guin­ness St. Lu­cia Brand Man­ager.

Guin­ness is ac­tively pro­mot­ing the fes­ti­val through its Thurs­day event, TGIT (Thank Guin­ness its Thurs­day), at Prudy’s Bar on Pi­geon Is­land Cause­way and at Pier 28 in Soufriere. Pa­trons of the event have the op­por­tu­nity to win passes to the Guin­ness Black Lounge along with cool Guin­ness mer­chan­dise.

Twenty-five lucky win­ners will be cho­sen to ex­pe­ri­ence how Guin­ness is made of more at Rise Up, where one win­ner will re­ceive the com­plete VIP ex­pe­ri­ence. Pa­trons also have the op­por­tu­nity to win passes through In­sta­gram, Face­book and ra­dio sta­tions in­clud­ing The Wave, Blaz­ing FM and RCI, who have part­nered with Guin­ness St Lu­cia to bring the pro­mo­tion to life.

“We are re­ally ex­cited to be part of this event be­cause it fits in seam­lessly with what the brand is made of and cap­tures the great­ness in the artistry of dance­hall and reg­gae mu­sic,” Lovence con­cluded.

Rise Up Reg­gae Fes­ti­val is slated to take place on April 16th 2017 at the Soufriere Sta­dium.

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