The Star (St. Lucia) - - LOCAL -

With a fo­cus on com­mand­ing brand vis­i­bil­ity and in­creased mar­ket share for Saint Lu­cian prod­ucts in po­ten­tial and grow­ing mar­kets, the Saint Lu­cia Trade Ex­port Pro­mo­tion Agency (TEPA) started its brand re­view and reimag­ing process this week.

The Gov­ern­ment of Saint Lu­cia through TEPA had se­cured as­sis­tance from the In­ter­na­tional Trade Cen­tre (ITC) for the project ini­tia­tive: Es­tab­lish­ment of a na­tional brand and op­er­a­tional guide­lines for Saint Lu­cia’s ex­ports.

Through this in­ter­ven­tion, ITC will work with TEPA to fine­tune and con­vert the “Taste of Saint Lu­cia” (TOSL) trade­mark into a sus­tain­able and com­mer­cial brand to in­crease vis­i­bil­ity and recog­ni­tion in tar­get mar­kets. The in­ter­ven­tion will in­volve aware­ness build­ing, de­liver train­ing and ad­vice, to build ca­pac­ity, and to con­cep­tu­al­ize and im­ple­ment strate­gies for the new brand. The new brand will be car­ried by ap­proved Saint Lu­cian prod­ucts in the ex­port mar­ket.

On Tues­day March 28 and Wed­nes­day 29, 2017 TEPA hosted two work­shops with key stake­hold­ers to so­licit their con­tri­bu­tion and en­sure their par­tic­i­pa­tion in the process of for­mu­lat­ing of the new brand.

The work­shop aimed to raise the aware­ness on the im­por­tance of a joint brand and guide­lines for use of the brand ex­ports. Man­u­fac­tur­ers, stake­hold­ers, cus­tomers and other re­lated ac­tors par­tic­i­pated in the train­ing ses­sions held at the Min­istry of In­fra­struc­ture, Port Ser­vices and Trans­port in Union.

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