TEPA REBRANDS “TASTE OF SAINT LUCIA”
With a focus on commanding brand visibility and increased market share for Saint Lucian products in potential and growing markets, the Saint Lucia Trade Export Promotion Agency (TEPA) started its brand review and reimaging process this week.
The Government of Saint Lucia through TEPA had secured assistance from the International Trade Centre (ITC) for the project initiative: Establishment of a national brand and operational guidelines for Saint Lucia’s exports.
Through this intervention, ITC will work with TEPA to finetune and convert the “Taste of Saint Lucia” (TOSL) trademark into a sustainable and commercial brand to increase visibility and recognition in target markets. The intervention will involve awareness building, deliver training and advice, to build capacity, and to conceptualize and implement strategies for the new brand. The new brand will be carried by approved Saint Lucian products in the export market.
On Tuesday March 28 and Wednesday 29, 2017 TEPA hosted two workshops with key stakeholders to solicit their contribution and ensure their participation in the process of formulating of the new brand.
The workshop aimed to raise the awareness on the importance of a joint brand and guidelines for use of the brand exports. Manufacturers, stakeholders, customers and other related actors participated in the training sessions held at the Ministry of Infrastructure, Port Services and Transport in Union.