Heineken presents Heineken Light: The journey starts with St. Lucia Jazz 2017
Heineken, the world’s leading beer, will continue to deepen its association with Saint Lucia’s renowned music festival, now rebranded as the Soleil Summer Festival, by introducing Heineken Light. Throughout the past decades Heineken has supported several cultural initiatives in Saint Lucia and is proud to be Gold Sponsor of the Saint Lucia Jazz Festival, the first exciting event for Soleil, 2017.
Heineken will surprise its consumers by presenting Heineken Light, a new, refreshing low calorie and low bitterness option. Heineken Light has less than 65 calories per serving of a 25cl bottle. Heineken Light was judged “the best tasting low calorie light lager” at the 2013/2014 World Beer Championships and has been winning hearts and minds ever since!
It is the first time that Heineken has decided to launch a real brand extension in Saint Lucia, which is being presented during the week of Saint Lucia Jazz Festival, but it will be available island-wide starting Monday, May 15.
“With the launch of Heineken Light the brand wants to offer a new option to the consumers who are looking for a low calorie option without giving up on the great Heineken taste,” says Roberto Profera, Brand Manager Global Brands for WLBL.
Heineken light is the perfect refreshing drink for after work limes, weekdays and hot afternoon hangout time with friends. Heineken Light will be available in all bars and supermarkets from May 15, 2017. Remember to enjoy responsibly!