BARON FOODS’ FIRST SHIP­MENT TO CUBA

The Star (St. Lucia) - - LOCAL -

Saint Lu­cia’s lead­ing man­u­fac­tur­ing com­pany, Baron Foods (St. Lu­cia) Ltd, has fi­nally achieved its goal of ex­port­ing its world-class prod­ucts to Cuba. Over the last five years the com­pany has at­tended sev­eral trade shows fa­cil­i­tated by Caribbean Ex­port and the Trade Ex­port Pro­mo­tion Agency of Saint Lu­cia (TEPA). Within the last two years, Baron Foods (St. Lu­cia) Ltd has been se­lected and as­sisted by TEPA to ac­tively pur­sue its goal of en­ter­ing the Cuban mar­ket, fur­ther as­sisted by the Saint Lu­cian Em­bassy in Cuba.

To date, the com­pany has safely se­cured a busi­ness re­la­tion­ship with TRD Caribe, one of the largest food and bev­er­age dis­trib­u­tors in Cuba. The first ship­ment was sched­uled to sail within the first week of May 2017.

CEO Ron­ald Ram­jat­tan says, “Cuba is a new and emerg­ing mar­ket with over 12 mil­lion in­hab­i­tants shar­ing a sim­i­lar cul­ture and food pref­er­ence with the rest of the Caribbean. This ven­ture def­i­nitely pays div­i­dends and has put us to the point where we are to­day. Baron Foods is cre­at­ing an ex­port path to Cuba where other Saint Lu­cian com­pa­nies can fol­low.”

Baron Foods loads the first ship­ment to Cuba, as gov­ern­ment and com­pany rep­re­sen­ta­tives look on.

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