CHTA HEAD PRAISES SAN­DALS GLOBAL MAR­KET­ING

The Star (St. Lucia) - - BUSINESS -

Pres­i­dent of the Caribbean Ho­tel and Tourism As­so­ci­a­tion (CHTA) Karolin Trou­bet­zkoy has com­pli­mented San­dals Re­sorts In­ter­na­tional for the role it has played in mar­ket­ing Caribbean des­ti­na­tions to the world, and urged other hote­liers to be­come more in­volved where this is con­cerned.

Mrs. Trou­bet­zkoy was ad­dress­ing the San­dals Hal­cyon Beach Staff Pres­tige Awards held re­cently.

The CHTA head said it is no sur­prise there­fore that San­dals founder and Chair­man Gor­don ‘Butch’ Ste­wart was hon­oured with the in­au­gu­ral Caribbean Ho­tel and Re­sort In­vest­ment Sum­mit (CHRIS) Lifetime Achieve­ment Award this month.

“If it was not for the San­dals brand right now, ad­ver­tis­ing your Caribbean re­sorts on­line, in mag­a­zines, ra­dio and tele­vi­sion in­ter­na­tion­ally, the world right now would hear very lit­tle of our amaz­ing Caribbean re­gion.”

A San­dals ad runs on a ma­jor net­work in North Amer­ica ev­ery 30 sec­onds, and Trou­bet­zkoy added that it is im­por­tant that other hote­liers play their part in mar­ket­ing the Caribbean.

“Be­cause it is un­fair to San­dals that they should be hold­ing all of us up. We need to work to­gether; we need to com­bine our re­sources and brains to pro­mote our des­ti­na­tions as a Caribbean re­gion. This helps all of us, so let’s find ways of do­ing it to­gether.”

One of the most im­por­tant fac­tors in at­tract­ing visi­tors to the Caribbean is the peo­ple who staff the re­gion’s many re­sorts, and Trou­bet­zkoy com­mended ini­tia­tives such as the San­dals Pres­tige Awards for rec­og­niz­ing the ef­forts of its team mem­bers.

“Let’s face it, our visi­tors may be at­tracted to our beau­ti­ful land­scape, our Caribbean sun, sand and sea, and other at­trac­tions, but it is the Caribbean peo­ple that are our great­est trea­sure.”

San­dals Hal­cyon Gen­eral Man­ager Christopher Elliott crowned But­ler Dav­ina Reynolds as its Di­a­mond Team Mem­ber of 2016, while Ho­tel Man­ager Martina Roth handed out the award for the Plat­inum Team Mem­ber to Taska Pros­pere from the Kitchen.

Other win­ners in­cluded: Kisha Pros­pere, Kitchen – Mover and Shaker; Dora Par­ente, Restau­rant – Leg­endary Team Mem­ber; Khadi­jah Pre­ville, Front Of­fice – Cir­cle of Joy; Yo­hanne Joseph, Water­sports – Earth Guardian; Lucy Mon­erville, Food and Bev­er­age – San­dals Sen­tinel; Ro­droy Thomas, Ex­ec­u­tive Chef – Stand­ing Ova­tion; Shon­dell Lu­bin, Re­sort Shop – Money Maker; Shara Charles, Bars – Peo­ple’s Choice; Col­lette Fran­cis, House­keep­ing – Heart of House; Les­ley Johnny, Land­scap­ing – Pace Set­ter; Aaron Med­er­ick, Bars – All Rounder; and Ruth Dubois, Front Of­fice – MVP.

De­part­ment of The Year – Bars.

Di­a­mond Team Mem­ber Dav­ina Reynolds (right).

Plat­inum Team Mem­ber Taska Pros­pere (right).

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