Ex­po­sure for Saint Lu­cian Prod­ucts in the Latin Amer­i­can Mar­ket

The Star (St. Lucia) - - BUSINESS -

The Saint Lu­cia Trade Ex­port Pro­mo­tion Agency (TEPA) took four ex­port-ready brands to Agroal­i­men­ta­ria 2017 in the Do­mini­can Repub­lic. Saint Lu­cian prod­ucts were fea­tured along­side those of par­tic­i­pat­ing Latin Amer­i­can coun­tries at the Agroal­i­men­ta­ria 2017 trade show in the Do­mini­can Repub­lic.

TEPA co­or­di­nated the pres­ence of the Saint Lu­cia booth, and rep­re­sented lo­cal pro­duc­ers at the trade event, which ran from May 18 - 20. The Saint Lu­cia booth dis­played the prod­ucts of Baron Foods Ltd, St. Lu­cia Dis­tillers, An­til­lia Brew­ery Com­pany and Jack­man’s, a co­conut oil man­u­fac­turer, and Rain For­est Foods Ltd.

Now in its sixth year, the Agroal­i­men­ta­ria trade show is recog­nised as one of the most im­por­tant Food In­dus­try trade fairs in the Caribbean re­gion. The trade show pro­vides a unique op­por­tu­nity for food, to­bacco, and bev­er­age firms to show­case their prod­ucts to in­ter­na­tional buy­ers.

Form­ing the two-per­son con­tin­gent from TEPA on the ground in Santo Domingo were Jer­son Badal –Di­rec­tor, Client Ser­vices Delivery, and Hyde (pro­nounce Heidi) Con­stan­tineFelix, Client Ser­vices Man­ager.

Whilst pen­e­trat­ing Latin Amer­i­can mar­kets has been dif­fi­cult for many coun­tries in CARICOM, said TEPA’s Pub­lic Re­la­tions Of­fi­cer Glen­field Gilbert, TEPA con­tin­ues to pro­vide sup­port ser­vices to Saint Lu­cian pro­duc­ers and ser­vice providers who main­tain in­ter­est in these mar­kets. In this re­gard, Mr. Gilbert said TEPA be­lieves that at­tend­ing Agroal­i­men­ta­ria 2017 will not only ben­e­fit the prod­ucts and ser­vices on dis­play but will also aid in de­vel­op­ing greater link­ages with the com­merce in­dus­try in the Do­mini­can Repub­lic.

As­sis­tance to CARIFORUM ex­porters seek­ing to par­tic­i­pate in Agroal­i­men­ta­ria 2017 was pro­vided by Caribbean Ex­port De­vel­op­ment Agency (Caribbean Ex­port), un­der the Re­gional Pri­vate Sec­tor De­vel­op­ment Pro­gramme (RPSDP) funded by the 11th Euro­pean De­vel­op­ment Fund (EDF). This as­sis­tance took the form of ex­hi­bi­tion space, air travel and ac­com­mo­da­tion.

Agroal­i­men­ta­ria is or­gan­ised by the Do­mini­can Agroin­dus­try Board (JAD) and the Do­mini­can trade and in­vest­ment pro­mo­tion of­fice (CEI-RD). In the pre­vi­ous edi­tion of 2015, 135 ex­hibitors par­tic­i­pated, more than 2,900 match­mak­ing ses­sions were held, and over US$200 mil­lion in ne­go­ti­ated sales were re­ported. Prod­ucts ex­hib­ited fall within the cat­e­gories of Or­ganic and Fair Trade, Gourmet, Health and Well­ness, Tech­nol­ogy and Ser­vices, Agribusi­ness Sup­pli­ers.

In March this year, TEPA suc­cess­fully staged Saint Lu­cia’s first re­gional multi-sec­tor trade show in Saint Lu­cia, with part­ner­ship sup­port from AMERIJET and the OECS Com­mis­sion. The four-day event at­tracted 150 ex­hibitors from the OECS as well as close to 30 re­gional and in­ter­na­tional buy­ers.

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