The Star (St. Lucia) - - LOCAL -

The Saint Lu­cia Tourist Board (SLTB) has awarded US-based pub­lic re­la­tions pro­fes­sional, Kather­ine Han PR, the US pub­lic re­la­tions con­tract for the SLTB. Kather­ine Han PR will be re­spon­si­ble for pro­mot­ing Saint Lu­cia’s tourism of­fer­ings in the United States and driv­ing US vis­i­tors to the is­land through strate­gic pub­lic re­la­tions and com­mu­ni­ca­tions tac­tics.

Kather­ine Han is a sea­soned pub­lic re­la­tions vet­eran with over 20 years of ex­pe­ri­ence in the travel, hos­pi­tal­ity, tourism and life­style sec­tor. With in-depth knowl­edge and a com­pre­hen­sive un­der­stand­ing of the North Amer­i­can travel and hos­pi­tal­ity land­scape, Kather­ine has a strong track record of ex­e­cut­ing multi-faceted cam­paigns for travel, tourism and hos­pi­tal­ity clients. Through­out her ca­reer, she has worked with some of the most re­spected pub­lic re­la­tions agen­cies in the in­dus­try rep­re­sent­ing an im­pres­sive client roster of ho­tels, restau­rants, spas, travel out­fit­ters, des­ti­na­tions and in­dus­try hos­pi­tal­ity lead­ers in the world. Her pro­fes­sional com­pe­tence and cred­i­bil­ity and long-stand­ing ex­ist­ing re­la­tion­ships with the me­dia, travel pro­fes­sion­als, in­flu­encers and other in­dus­try col­leagues, has led to her abil­ity to pro­duce suc­cess­ful, far-reach­ing, re­sults-driven me­dia re­la­tions cam­paigns across vi­tal con­sumer and trade me­dia chan­nels.

A grad­u­ate of Cor­nell Uni­ver­sity in Ithaca, New York, Kather­ine earned a Bach­e­lor’s of Sci­ence in In­dus­trial and La­bor Re­la­tions, but her pas­sion for writ­ing has re­sulted in an im­pres­sive ca­reer in pub­lic re­la­tions.

Tourism con­tin­ues to be the num­ber one in­dus­try for Saint Lu­cia and the SLTB re­cently an­nounced that 2,000 ho­tel rooms will be added to the is­land’s in­ven­tory over the next four years. Saint Lu­cia’s re­vamped mar­ket­ing strat­egy and ini­tia­tives will high­light Saint Lu­cia’s cre­den­tials as a lead­ing sus­tain­able tourism des­ti­na­tion while pro­mot­ing the huge range of di­verse events and fes­ti­vals through­out the year in­clud­ing the Saint Lu­cia Jazz Fes­ti­val, the Roots & Soul Fes­ti­val, the Saint Lu­cia Car­ni­val, the Coun­try & Blues Fes­ti­val and the Arts & Her­itage Show­case. The new mar­ket­ing strat­egy will also em­pha­size cul­tur­ally dis­tinc­tive at­trac­tions and ac­tiv­i­ties, in­clud­ing the es­tab­lish­ment of a new Vil­lage Tourism or­ga­ni­za­tion which will show­case the cul­tural as­sets, history and her­itage of Saint Lu­cia. The new mar­ket­ing strat­egy will fur­ther de­velop Saint Lu­cia’s niche mar­kets of ro­mance, fam­ily and ad­ven­ture­based tourism and ex­pand the is­land’s of­fer­ings in the ar­eas of eco-tourism, sports tourism and busi­ness tourism.

US-based pub­lic re­la­tions rep­re­sen­ta­tive for Saint Lu­cia, Kather­ine Han.

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