M Motors Remains Ahead of the Game
BMW has been retailed in Saint Lucia since 1999, along with many other brands, but since M Motors refocused in 2014 to strictly selling BMW and MINI Countryman vehicles, it has provided an exceptional service to the people of Saint Lucia, not only in the quality of its products but in its service and partnerships as well. Over the past few years, customers have reported nothing but good reviews and loyalty to the company while M Motors works hard to ensure it delivers.
The company has made progress in deterring the popular belief that BMW and Countryman vehicles are always expensive; continuing in that tangent it recently launched the 2018 models of the BMW X1 and the MINI Countryman. The cars are built on a similar platform and have many similarities, particularly as the MINI Countryman isn’t very “mini” anymore. However, the usual differences between horsepower, speed and interior dynamics are still shown in the 2018 models. Both appeal to the general sports utility vehicle (SUV) preference of Saint Lucians. That must explain why M Motors stock has been disappearing so quickly! Rest assured, there’s more on the way.
Thanks to its partnership with First Caribbean Bank (CIBC) and the fact that products adhere to all the factory specifics of BMW, M Motors is able to boast specific purchase packages available at no other car dealership on the island. With the purchase of a vehicle customers are entitled to a three-year service package to accommodate parts, service, repairs and labour, if needed. This is extendable to ten years, or 20,000 kilometres, if desired. M Motors is the only car dealership to offer this perk in Saint Lucia, and if you’re travelling off-island and would like to take your car with you, the service package is applicable anywhere with a BMW dealership.
M Motors extends gratitude to all its customers for the unwavering support and welcomes anyone thinking of ‘rolling in a Bimmer’. Since M Motors has focused on selling exclusively products parented by BMW, its resources aren’t split between many other brands. So having a high-quality vehicle with unshared attention from a dealer is certainly something to look forward to.
M Motors invites members of the public to contact it directly for more information. --- Claudia Eleibox
The Saint Lucia Tourist Board has confirmed the appointment of Liz Fay to lead PR in the UK. Liz formally took on the role on 12th June, 2017 and her immediate focus is to develop the UK PR and social media strategy to support trade partners in their efforts in generating awareness, desirability and demand for Saint Lucia.
Liz has worked in travel PR for over 10 years for both government and commercial organizations including Air France, KLM and NH Hotels. Most recently, she worked for the Foreign and Commonwealth Office. Prior to that, she spent five years leading the UK PR agency team for the Saint Lucia Tourist Board.
Liz is an established PR professional with experience across travel, lifestyle, consumer health and entertainment sectors and was previously a board director at Consolidated PR, managing the consumer brand division.
Reporting to Patricia Charley-Leon, who directs the UK operations of the tourist board, her remit is to engage with trade and consumer media and influencers to continue to raise awareness of the island’s niche products.
Agnes Francis, Executive Chairperson of the Saint Lucia Tourist Board, said, “Liz brings her extensive knowledge of Saint Lucia and a strong combination of travel and lifestyle brand communications experience which we are excited about in this new phase for Saint Lucia’s tourism industry.”
Having worked in travel PR for over 10 years, Liz Fay will lead PR for the Saint Lucia Tourist Board in the UK.
M Motors is offering customers affordability with the launch of its new BMW and MINI Countryman vehicles.