M Mo­tors Re­mains Ahead of the Game

The Star (St. Lucia) - - LOCAL -

BMW has been re­tailed in Saint Lu­cia since 1999, along with many other brands, but since M Mo­tors re­fo­cused in 2014 to strictly sell­ing BMW and MINI Coun­try­man ve­hi­cles, it has pro­vided an ex­cep­tional ser­vice to the peo­ple of Saint Lu­cia, not only in the qual­ity of its prod­ucts but in its ser­vice and part­ner­ships as well. Over the past few years, cus­tomers have re­ported noth­ing but good re­views and loy­alty to the com­pany while M Mo­tors works hard to en­sure it de­liv­ers.

The com­pany has made progress in de­ter­ring the pop­u­lar be­lief that BMW and Coun­try­man ve­hi­cles are al­ways ex­pen­sive; con­tin­u­ing in that tan­gent it re­cently launched the 2018 mod­els of the BMW X1 and the MINI Coun­try­man. The cars are built on a sim­i­lar plat­form and have many similarities, par­tic­u­larly as the MINI Coun­try­man isn’t very “mini” any­more. How­ever, the usual dif­fer­ences be­tween horse­power, speed and in­te­rior dy­nam­ics are still shown in the 2018 mod­els. Both ap­peal to the gen­eral sports util­ity ve­hi­cle (SUV) pref­er­ence of Saint Lu­cians. That must ex­plain why M Mo­tors stock has been dis­ap­pear­ing so quickly! Rest as­sured, there’s more on the way.

Thanks to its part­ner­ship with First Caribbean Bank (CIBC) and the fact that prod­ucts ad­here to all the fac­tory specifics of BMW, M Mo­tors is able to boast spe­cific pur­chase pack­ages avail­able at no other car deal­er­ship on the is­land. With the pur­chase of a ve­hi­cle cus­tomers are en­ti­tled to a three-year ser­vice pack­age to ac­com­mo­date parts, ser­vice, re­pairs and labour, if needed. This is ex­tend­able to ten years, or 20,000 kilo­me­tres, if de­sired. M Mo­tors is the only car deal­er­ship to of­fer this perk in Saint Lu­cia, and if you’re trav­el­ling off-is­land and would like to take your car with you, the ser­vice pack­age is ap­pli­ca­ble any­where with a BMW deal­er­ship.

M Mo­tors ex­tends grat­i­tude to all its cus­tomers for the un­wa­ver­ing sup­port and wel­comes any­one think­ing of ‘rolling in a Bim­mer’. Since M Mo­tors has fo­cused on sell­ing ex­clu­sively prod­ucts par­ented by BMW, its re­sources aren’t split be­tween many other brands. So hav­ing a high-qual­ity ve­hi­cle with un­shared at­ten­tion from a dealer is cer­tainly some­thing to look for­ward to.

M Mo­tors in­vites mem­bers of the pub­lic to con­tact it di­rectly for more in­for­ma­tion. --- Clau­dia Elei­box

The Saint Lu­cia Tourist Board has con­firmed the ap­point­ment of Liz Fay to lead PR in the UK. Liz for­mally took on the role on 12th June, 2017 and her im­me­di­ate fo­cus is to de­velop the UK PR and so­cial me­dia strat­egy to sup­port trade part­ners in their ef­forts in gen­er­at­ing aware­ness, de­sir­abil­ity and de­mand for Saint Lu­cia.

Liz has worked in travel PR for over 10 years for both gov­ern­ment and com­mer­cial or­ga­ni­za­tions in­clud­ing Air France, KLM and NH Ho­tels. Most re­cently, she worked for the For­eign and Com­mon­wealth Of­fice. Prior to that, she spent five years lead­ing the UK PR agency team for the Saint Lu­cia Tourist Board.

Liz is an es­tab­lished PR pro­fes­sional with ex­pe­ri­ence across travel, life­style, con­sumer health and en­ter­tain­ment sec­tors and was pre­vi­ously a board di­rec­tor at Con­sol­i­dated PR, man­ag­ing the con­sumer brand di­vi­sion.

Re­port­ing to Pa­tri­cia Charley-Leon, who di­rects the UK op­er­a­tions of the tourist board, her re­mit is to en­gage with trade and con­sumer me­dia and in­flu­encers to con­tinue to raise aware­ness of the is­land’s niche prod­ucts.

Agnes Fran­cis, Ex­ec­u­tive Chair­per­son of the Saint Lu­cia Tourist Board, said, “Liz brings her ex­ten­sive knowl­edge of Saint Lu­cia and a strong com­bi­na­tion of travel and life­style brand com­mu­ni­ca­tions ex­pe­ri­ence which we are ex­cited about in this new phase for Saint Lu­cia’s tourism in­dus­try.”

Hav­ing worked in travel PR for over 10 years, Liz Fay will lead PR for the Saint Lu­cia Tourist Board in the UK.

M Mo­tors is of­fer­ing cus­tomers af­ford­abil­ity with the launch of its new BMW and MINI Coun­try­man ve­hi­cles.

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