Flow Con­grat­u­lates Sedale On EduVal School Tour

The Star (St. Lucia) - - LOCAL -

Hundreds of stu­dents from over a dozen sec­ondary schools have been im­pacted in re­cent days by the lat­est edition of an in­no­va­tive mu­sic and arts education ini­tia­tive. The un­der­tak­ing is led by one of the is­land’s most ex­cit­ing young tal­ents, in col­lab­o­ra­tion with the is­land’s lead­ing telecom­mu­ni­ca­tions ser­vice providers, and the Gov­ern­ment of Saint Lu­cia.

Sedale Simei is best known as a soca artist but the 31-year-old also holds a mar­ket­ing de­gree from Medgar Evers Col­lege, and he is a bud­ding fash­ion de­signer and en­tre­pre­neur. One of his pas­sions is en­gag­ing young peo­ple with a cre­ative bent and it was with that goal in mind that he came up with EduVal, a port­man­teau of Education and Car­ni­val.

“The tour is geared to­wards pro­mot­ing the arts amongst stu­dents,” said Sedale. “This year we’re fo­cus­ing on the var­i­ous mov­ing pieces that con­trib­ute to the over­all suc­cess of the artist. So, for in­stance, we’re talk­ing about the role man­agers, book­ing agents, stage pro­duc­tion per­son­nel, car­ni­val bands, en­gi­neers, pub­li­cists, etc. play in con­tribut­ing to the artist’s suc­cess.”

Each stop in­cudes a per­for­mance by Sedale and spe­cially in­vited guests in­clud­ing Fil­bert “Kayo” Sal­ton, a Saint Lu­cian rap­per who was one of the per­form­ers for the in­au­gu­ral Roots & Soul Fes­ti­val. The se­ries cul­mi­nates on June 30th with the EduVal Con­cert at Flow Corinth where stu­dents will join Sedale and other lead­ing soca and kuduro artists.

Flow has con­grat­u­lated Sedale on the con­tin­ued suc­cess of his ground­break­ing ed­u­ca­tional out­reach. Sedale is the com­pany’s new­est Brand Am­bas­sador, and he is fea­tured in the End­less Ev­ery­thing Sum­mer pro­mo­tion. Terry Fin­is­terre, Flow Communications Ex­ec­u­tive, says that EduVal is a per­fect fit for the is­land’s lead­ing telecom­mu­ni­ca­tions ser­vice provider.

“This is an ex­cit­ing en­ter­prise and one we are proud to be part of,” says Fin­is­terre. “The re­ac­tion from the stu­dents is just amaz­ing. Sedale, Kayo and oth­ers have such in­spi­ra­tional sto­ries and we are pleased that we can help share that en­ergy. Youth and cul­ture are among our cor­po­rate pil­lars and we are de­lighted to have this tal­ented young man on board.”

The free con­cert on June 30 gets un­der­way from mid­day. Among the fea­tured per­form­ers will be Michael Robin­son, Nerdy, Shemmy J, Kayo, Mi­gos & Mata, Arthur Al­lain, Hol­ly­wood HP, DJ Viper, DJ Kool Kid, and stu­dents from the var­i­ous sec­ondary schools.

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