Campari Week – Bittersweet never tasted so good!
Peter and Company Distribution and Campari are introducing Saint Lucians and visitors to the island to yet another exciting experience. It is called Campari Week and this innovative and engaging affair will make a splash today, June 24. It will run up until Friday June 30 as consumers are introduced to the versatility of the world’s leading aperitif - Campari.
During Campari Week consumers will be able to enjoy six diverse Campari cocktails at their favourite participating bars. The initiative will also see invites going out to seasoned Campari drinkers and new lovers of the complex bittersweet spirit to discover something beyond the usual with three bitter cocktails: Campari Caribbean Sour, Campari Amber Tonic along with the world-famous Negroni; and three sweet cocktails: Campari Spritz, Campari Orange Squash and Campari Pink Kitty.
Participating bars will reward cocktail lovers with a number of special offers for trying the assorted mixes. Persons purchasing three Campari cocktails during the week will get one complimentary Campari drink. Buy all six Campari cocktails and get a chance to win a dinner for two.
Persons sharing in the cocktail fun are encouraged to post their Campari experiences on social media pages using #CampariWeek, #ILoveBitter / #ILoveSweet, #PCDExperiences.
Denver Alcee, Campari Brand Manager at Peter and Company Distribution, explains the excitement behind Campari Week: “Campari Week is all about experiencing something new and exciting with Campari. Campari is such a versatile spirit that can be enjoyed in so many ways. This year we introduced six cocktails but there are so many around the world. Campari lovers can create their own mixes once they get an understanding of the Campari flavours.”
The magic of Campari Week will unfold in a tantalizing ambience of fun and cocktail chemistry at various participating bars: in Gros Islet and Rodney Bay at KeeBees, Verve, Delirius, Happy Day Bar, Zen Night Club, Dream Lounge and Q Restaurant and Bar. Pier 28 in Soufriere, Fetter’s Bar in Laborie and Xcitement Lounge in Vieux Fort will all be part of the fun as well!