Cam­pari Week – Bit­ter­sweet never tasted so good!

The Star (St. Lucia) - - ENTERTAINMENT -

Peter and Com­pany Dis­tri­bu­tion and Cam­pari are in­tro­duc­ing Saint Lu­cians and vis­i­tors to the is­land to yet an­other ex­cit­ing ex­pe­ri­ence. It is called Cam­pari Week and this in­no­va­tive and en­gag­ing af­fair will make a splash today, June 24. It will run up un­til Fri­day June 30 as con­sumers are in­tro­duced to the ver­sa­til­ity of the world’s lead­ing aper­i­tif - Cam­pari.

Dur­ing Cam­pari Week con­sumers will be able to en­joy six di­verse Cam­pari cock­tails at their favourite par­tic­i­pat­ing bars. The ini­tia­tive will also see in­vites go­ing out to sea­soned Cam­pari drinkers and new lovers of the com­plex bit­ter­sweet spirit to dis­cover some­thing be­yond the usual with three bit­ter cock­tails: Cam­pari Caribbean Sour, Cam­pari Am­ber Tonic along with the world-fa­mous Ne­groni; and three sweet cock­tails: Cam­pari Spritz, Cam­pari Orange Squash and Cam­pari Pink Kitty.

Par­tic­i­pat­ing bars will re­ward cock­tail lovers with a num­ber of spe­cial of­fers for try­ing the as­sorted mixes. Per­sons pur­chas­ing three Cam­pari cock­tails dur­ing the week will get one com­pli­men­tary Cam­pari drink. Buy all six Cam­pari cock­tails and get a chance to win a din­ner for two.

Per­sons shar­ing in the cock­tail fun are en­cour­aged to post their Cam­pari ex­pe­ri­ences on so­cial me­dia pages us­ing #Cam­par­iWeek, #ILoveBit­ter / #ILoveSweet, #PCDEx­pe­ri­ences.

Den­ver Al­cee, Cam­pari Brand Man­ager at Peter and Com­pany Dis­tri­bu­tion, ex­plains the ex­cite­ment be­hind Cam­pari Week: “Cam­pari Week is all about ex­pe­ri­enc­ing some­thing new and ex­cit­ing with Cam­pari. Cam­pari is such a ver­sa­tile spirit that can be en­joyed in so many ways. This year we in­tro­duced six cock­tails but there are so many around the world. Cam­pari lovers can cre­ate their own mixes once they get an un­der­stand­ing of the Cam­pari flavours.”

The magic of Cam­pari Week will un­fold in a tan­ta­liz­ing am­bi­ence of fun and cock­tail chem­istry at var­i­ous par­tic­i­pat­ing bars: in Gros Islet and Rod­ney Bay at KeeBees, Verve, Delir­ius, Happy Day Bar, Zen Night Club, Dream Lounge and Q Restau­rant and Bar. Pier 28 in Soufriere, Fet­ter’s Bar in La­borie and Xcite­ment Lounge in Vieux Fort will all be part of the fun as well!

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