BARON FOODS WINS 2017 iTQi SUPERIOR TASTE AWARD
Baron Foods has again been honoured with two Gold Stars at the Superior Taste Award for its Sweet Chili Thai Sauce product, from the International Taste and Quality Institute (iTQi).
On the iTQi Sensory Evaluation Graph, the product’s visual appeal ranked the highest followed by the smell and texture. The Sweet Chili Thai Sauce is one out of the eleven products that make up the Baron Gourmet Collection and was launched in October, 2011. The convenient gourmet collection was well received and has given birth to the jargon that’s typically gaining popularity with this range i.e. “meals in minutes”.
“We have ingeniously fused the taste of the world by using various local raw materials to replicate international flavours whilst adding our Caribbean twist!” CEO, Mr. Ronald Ramjattan said. “Baron Foods is a name synonymous with innovation in the processed food industry. One such innovation was the formulation of our awarded Sweet Chill Thai Sauce. Due to the unavailability of local sweet chilies our innovative thinking led us to the idea of using local seasoning peppers, which are abundant, and this has proved to be a wonderful blend that’s revolutionizing the concept of Thai cuisine.”
The iTQi Superior Taste Award is the only international certificate for taste endorsed by experts: Michelin-starred chefs and sommeliers. It guarantees a product recognized for its gustative qualities, while for producers, it is a valuable and efficient communication tool to differentiate their products, uplift their brand images and attract new clients.