The Star (St. Lucia) - - BUSINESS MATTERS -

Baron Foods has again been honoured with two Gold Stars at the Su­pe­rior Taste Award for its Sweet Chili Thai Sauce prod­uct, from the In­ter­na­tional Taste and Qual­ity In­sti­tute (iTQi).

On the iTQi Sen­sory Eval­u­a­tion Graph, the prod­uct’s vis­ual ap­peal ranked the high­est fol­lowed by the smell and tex­ture. The Sweet Chili Thai Sauce is one out of the eleven prod­ucts that make up the Baron Gourmet Col­lec­tion and was launched in Oc­to­ber, 2011. The con­ve­nient gourmet col­lec­tion was well re­ceived and has given birth to the jar­gon that’s typ­i­cally gain­ing pop­u­lar­ity with this range i.e. “meals in min­utes”.

“We have in­ge­niously fused the taste of the world by us­ing var­i­ous lo­cal raw ma­te­ri­als to repli­cate in­ter­na­tional flavours whilst adding our Caribbean twist!” CEO, Mr. Ron­ald Ram­jat­tan said. “Baron Foods is a name syn­ony­mous with in­no­va­tion in the pro­cessed food in­dus­try. One such in­no­va­tion was the for­mu­la­tion of our awarded Sweet Chill Thai Sauce. Due to the un­avail­abil­ity of lo­cal sweet chilies our in­no­va­tive think­ing led us to the idea of us­ing lo­cal sea­son­ing pep­pers, which are abundant, and this has proved to be a won­der­ful blend that’s rev­o­lu­tion­iz­ing the con­cept of Thai cui­sine.”

The iTQi Su­pe­rior Taste Award is the only in­ter­na­tional cer­tifi­cate for taste en­dorsed by ex­perts: Miche­lin-starred chefs and som­me­liers. It guar­an­tees a prod­uct rec­og­nized for its gus­ta­tive qual­i­ties, while for pro­duc­ers, it is a valu­able and ef­fi­cient com­mu­ni­ca­tion tool to dif­fer­en­ti­ate their prod­ucts, uplift their brand im­ages and at­tract new clients.

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