Massy Dis­tri­bu­tion: Jour­ney to Pernod Ri­card

The Star (St. Lucia) - - LOCAL -

World-renowned premium wine and spir­its house Pernod Ri­card rep­re­sents the lat­est ma­jor prod­uct brands added to the wine and spir­its port­fo­lio at Massy Dis­tri­bu­tion (St. Lu­cia Ltd).

Last week at the San­dals Grande the com­pany un­veiled the range of Pernod Ri­card’s im­pres­sive port­fo­lio in the pres­ence of strate­gic busi­ness part­ners, re­tail­ers, the me­dia and spe­cially in­vited guests.

Massy Dis­tri­bu­tion rep­re­sents many of the most pow­er­ful global and re­gional food, house­hold and per­sonal care brands. The com­pany can now boast of its part­ner­ship with Pernod Ri­card – the sec­ond largest com­pany for wines and spir­its world­wide.

“We, at Massy, have been af­forded the unique and ex­cit­ing op­por­tu­nity to jour­ney with all th­ese brands as we look to the fu­ture through a new strate­gic part­ner­ship with Pernod Ri­card,” ex­pressed Lin­ton Jn. Bap­tiste, Brand Am­bas­sador at Massy Dis­tri­bu­tion.

Jean-Marc Mout­tet, Re­gional Com­mer­cial Di­rec­tor for Wines & Spir­its at Massy Dis­tri­bu­tion, added: “Strate­gic part­ner­ships are highly ef­fec­tive ways to build busi­nesses. Over the years there have been stel­lar ex­am­ples that have en­abled us at Massy to com­pete in new mar­kets, of­fer unique com­pet­i­tive ad­van­tages, gain new dis­tri­bu­tion or ben­e­fit from pos­i­tive brand pres­ence. We there­fore do not view mov­ing into a new mar­ket in a silo – we are cog­nizant that any move we make needs to be well thought out and that we are able to bring some­thing ex­cep­tional to our con­sumers.”

Massy Dis­tri­bu­tion is a fully-owned sub­sidiary of the Massy Group, which com­menced op­er­a­tions on Oc­to­ber 1, 2013. Massy of­fi­cials say that the launch of Pernod Ri­card brings the com­pany one step closer to its goal of of­fer­ing ex­cep­tional ser­vice and prod­ucts to cus­tomers while pur­su­ing ex­cel­lence in all as­pects of busi­ness.

“The suc­cess of Pernod Ri­card is in its mind­set, which is built on our fun­da­men­tals; a cor­po­rate cul­ture that blends en­trepreneuri­al­ism, mu­tual trust and high eth­i­cal stan­dards; a de­cen­tralised or­gan­i­sa­tion and a strat­egy that is one hun­dred per­cent fo­cused on con­sumers, their mo­ments of con­sump­tion and their ex­pe­ri­ence of con­vivi­al­ité,” said Ria Ba­boolal, Se­nior Brand Man­ager – Wines & Spir­its, Massy Dis­tri­bu­tion (Trinidad).

Pernod Ri­card prides it­self on its unique port­fo­lio of premium in­ter­na­tional brands which is said to be one of the most com­pre­hen­sive in the wines and spir­its in­dus­try. The as­sort­ment of Pernod Ri­card brands to be dis­trib­uted by Massy in­cludes Ab­so­lut Vodka, Chivas Re­gal Scotch, Mal­ibu Rum, Avion Tequila, Beefeater Gin, Ja­cob’s Creek and Wyn­d­ham Es­tate wines, to name a few. The brands boast a strong pres­ence in other Caribbean coun­tries and are ex­pected to do ex­ceed­ingly well in Saint Lu­cia.

Guests at the launch en­joyed sam­ples of the brands in the form of sleek cock­tails with the ad­ven­tur­ous few tast­ing the of­fer­ings on ice.

Massy Dis­tri­bu­tion, in con­junc­tion with its new part­ner, Pernod Ri­card, con­tin­ues to en­cour­age its cus­tomers to prac­tise re­spon­si­ble drink­ing.

Promo ladies rep­re­sent­ing Chivas Re­gal Scotch of the premium Pernod Ri­card brand.

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