The Star (St. Lucia) - - LOCAL -

The 'who's who' of pop­u­lar mu­sic in Saint Lu­cia turned out for the launch of the new Busi­ness of Mu­sic on­line course at the Royal Saint Lu­cian Ho­tel on Wed­nes­day, July 26. The event at­tracted in­ter­est and par­tic­i­pa­tion from trend­ing names in Soca, Ca­lypso, R&B, Hip-Hop and other con­tem­po­rary mu­si­cal gen­res.

A joint ini­tia­tive by the Saint Lu­cia Coali­tion of Ser­vice In­dus­tries (SLCSI) and the Trade Ex­port Pro­mo­tion Agency (TEPA), the Busi­ness of Mu­sic on­line course is an­other step for­ward in fos­ter­ing the en­abling en­vi­ron­ment that will lead to new mar­ket op­por­tu­ni­ties for pro­duc­ers and in­creased ex­ports for Saint Lu­cia's cre­ative in­dus­tries. It is be­ing im­ple­mented un­der the SLCSI's Ser­vices Go Global (SGG) pro­gramme which helps small to medium sized busi­nesses de­velop the ca­pac­ity to ex­port their ser­vices. SLCSI Ex­ec­u­tive Di­rec­tor Yvonne Agard ex­plained that this as­sis­tance in­cludes knowl­edge strength­en­ing, strate­gic plan­ning, tech­ni­cal sup­port coach­ing and men­tor­ing, all de­signed to make the mar­ket land­scape eas­ier to un­der­stand and nav­i­gate.

TEPA's CEO Jacque­line Em­manuel- Flood framed her open­ing re­marks on the value of ex­port readi­ness to the pro­ducer of mu­sic, and “the crit­i­cal im­por­tance” of a fo­cus on the cre­ative sec­tor within the na­tional ex­port agenda. She noted that cur­rent re­al­i­ties of to­day's global mar­ket­place put a de­mand on small economies like Saint Lu­cia to in­vest equally in goods de­riv­ing from in­tel­lec­tual prop­erty and fos­ter a mar­ket en­vi­ron­ment that makes room for the in­ven­tors of con­sum­able cre­ative goods.

Ac­cord­ing to Ms. Em­manuel-Flood, given the sup­port and tools, the cre­ative com­mu­nity can play a lead­ing role in re­cal­i­brat­ing the en­gine of growth be­cause it is well po­si­tioned to fa­cil­i­tate the shift from the tra­di­tional man­u­fac­tur­ing based econ­omy to to­day's knowl­edge based econ­omy, “but no mat­ter how the global mar­ket changes from day to day, com­pet­i­tive­ness re­mains the key to ex­pan­sion, prof­itabil­ity and longevity for cre­ative pro­duc­ers. And we know that the driv­ers of com­pe­ti­tion are in­no­va­tion, qual­ity and ac­cess,” she con­cluded.

Those at­tend­ing the launch had the ben­e­fit of a crit­i­cal anal­y­sis of the mu­sic mar­ket for Caribbean mu­sic from Alyson Fran­cis, Ser­vices Spe­cial­ist at Carib Ex­port. A de­tailed pre­view of the 12-mod­ule course was pre­sented by the course de­signer Lloyd Stand­bury, an en­ter­tain­ment at­tor­ney who is hailed as a Caribbean pi­o­neer in the field of en­ter­tain­ment law.

Dur­ing a ques­tion and an­swer ses­sion, at­tend­ing mu­sic sec­tor rep­re­sen­ta­tives de­scribed the course as a wel­come op­por­tu­nity which will have favourable up­take among their peers be­cause of the dy­namism that is ev­i­dent in the sec­tor. Saint Lu­cian strings vir­tu­oso and mul­ti­ple record­ing artist Ron­ald “Boo” Hink­son com­mended the two agen­cies for what he called “strate­gic and well-in­formed ac­tion, which is ev­i­dent in their se­lec­tion of a rep­utable ex­pert who is steeped in the busi­ness as­pects of the in­dus­try, sound knowl­edge of the Caribbean con­text in the busi­ness of mu­sic and a track record in fur­ther­ing the in­ter­ests of Caribbean mu­sic pro­duc­ers”.

The Busi­ness of Mu­sic course is funded by the Caribbean Ex­port De­vel­op­ment Agency (CEDA) un­der the 10th EDF on be­half of the Caribbean Net­work of Ser­vices Coali­tion (CNSC) and is en­dorsed by the Caribbean Ex­port Agency (Carib Ex­port).

At­ten­dees at the launch of the Busi­ness of Mu­sic on­line course.

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