PCD Embraces Carib Brewery Portfolio
Peter & Company Distribution (PCD) is pleased to announce that it has acquired the portfolio of Carib Brewery in Trinidad & Tobago. Some of the brands under this partnership include Royal Stout, Mackeson, Smalta, Carib Shandy, Carib Beer and Stag Beer which earlier this year won gold at the Monde de Selection in Brussels adding to many gold medals won in previous years.
One of the flagship products, Carib Beer, has been a favourite for beer lovers across the Caribbean, including Saint Lucia. And this summer consumers can expect vigorous promotions involving Carib.
Carib beer has, over the years, been intricately linked to two of the island’s favourite pastimes – carnival and cricket. PCD intends on continuing this legacy.
“Carib beer has a long tradition of association with cricket, in particular, and it is for this reason that we are once again a partner of the 2017 edition of the Caribbean Premier League this summer, which merges the spirit of carnival and partying with the sporting game of cricket, and we are very happy about that,” stated Germaine Serieux, Brand Manager for the Caribbean Lager.
Carib beer earlier this year signed on to continue as a partner of the CPL T20 for the next three years and in Saint Lucia launched a “Winning Innings” promotion across the island which runs from July to August, ahead of the CPL 2017.
For this promotion, one lucky person will win a trip for two to Trinidad for the finals of the CPL tournament, described as “the biggest party in sports”. Other prizes and souvenir items can also be won.
Carib is the official beer of the tournament across the region, and the brand is working with the tournament’s marketing and sponsorship team to deliver outstanding fan-centred events.