PCD adds to CPL Ex­cite­ment with El Do­rado Rum

The Star (St. Lucia) - - LOCAL -

Peter & Com­pany Distri­bu­tion (PCD) is ex­cited about this year’s Caribbean Pre­mier League T20 (CPL T20) which kicked off yes­ter­day here in Saint Lu­cia. This, as one of the lead­ing and world renowned, award-win­ning brands - dis­trib­uted by PCD - is part­ner­ing with this year’s CPL T20 to add to the thrill and sheer de­light that the games al­low fans to ex­pe­ri­ence.

El Do­rado Rum, dis­trib­uted by PCD, will be fea­tured promi­nently in the pro­mo­tion and mar­ket­ing of this year’s tour­na­ment across the Caribbean, de­scribed as the “big­gest party in sports”.

The 5th edi­tion of Caribbean Pre­mier League is sched­uled to be played from 4th Au­gust to 9th Septem­ber, 2017.

El Do­rado Rum ear­lier this year saw the re­lease of its El Do­rado Mas­ter Blender’s Spe­cial Edi­tion rum in cel­e­bra­tion of its re­newed five-year part­ner­ship with the CPL.

This lim­ited re­lease prod­uct is a blend of three rums that were spe­cially se­lected by Mas­ter Blender Sharon Sue-Hang.

El Do­rado is known for its unique aged rums in­clud­ing the 5-year-old Cask, 12-year-old, 15-yearold, and 21-year-old and its lim­ited re­lease El Do­rado 25-year-old, which is pro­duced in very small batches an­nu­ally.

“It is in this rich her­itage and world-class recog­ni­tion that our re­la­tion­ship with CPL since its in­au­gu­ra­tion stands,” said Ger­maine Serieux, brand man­ager of El Do­rado at PCD speak­ing on the com­pany’s US$20,000 spon­sor­ship.

“This new and en­hanced re­la­tion­ship with CPL is now richer and deeper and we are de­lighted to mark the oc­ca­sion with the launch of this new El Do­rado blend to cel­e­brate our part­ner­ship be­tween the ‘World’s Best Rum’ and the ‘Big­gest Party in Sport’.”

El Do­rado Rum will have a full pres­ence at CPL games across the re­gion with pour­ing, tast­ing, brand­ing and spe­cial pro­mo­tions for con­sumers at all events.

At the first CPL T20 match held in Saint Lu­cia this sea­son, Daren Sammy and the Saint Lu­cia Stars squared off against the Trin­bago Knight Rid­ers.

Matches con­tinue through­out the week­end in Florida, fol­lowed by three more games here in Saint Lu­cia next week.

A to­tal of six fran­chises will be par­tic­i­pat­ing in this com­pe­ti­tion to win the ti­tle of CPL. Ja­maica Tallawahs are the de­fend­ing cham­pi­ons.

Peter and Com­pany Distri­bu­tion and El Do­rado Rum are en­cour­ag­ing fans to come out and sup­port the games, stay for the party and share in the ex­hil­a­rat­ing ex­pe­ri­ence which the brand will help stim­u­late.

And most im­por­tantly, drink El Do­rado re­spon­si­bly!

Mod­els and play­ers from CPL’s Ama­zon War­riors at the launch of El Do­rado’s Mas­ter Blender’s Spe­cial Edi­tion in Guyana ear­lier this year.

The Spe­cial Edi­tion El Do­rado Mas­ter Blender’s in cel­e­bra­tion of this year’s edi­tion of the CPL.

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