PCD adds to CPL Excitement with El Dorado Rum
Peter & Company Distribution (PCD) is excited about this year’s Caribbean Premier League T20 (CPL T20) which kicked off yesterday here in Saint Lucia. This, as one of the leading and world renowned, award-winning brands - distributed by PCD - is partnering with this year’s CPL T20 to add to the thrill and sheer delight that the games allow fans to experience.
El Dorado Rum, distributed by PCD, will be featured prominently in the promotion and marketing of this year’s tournament across the Caribbean, described as the “biggest party in sports”.
The 5th edition of Caribbean Premier League is scheduled to be played from 4th August to 9th September, 2017.
El Dorado Rum earlier this year saw the release of its El Dorado Master Blender’s Special Edition rum in celebration of its renewed five-year partnership with the CPL.
This limited release product is a blend of three rums that were specially selected by Master Blender Sharon Sue-Hang.
El Dorado is known for its unique aged rums including the 5-year-old Cask, 12-year-old, 15-yearold, and 21-year-old and its limited release El Dorado 25-year-old, which is produced in very small batches annually.
“It is in this rich heritage and world-class recognition that our relationship with CPL since its inauguration stands,” said Germaine Serieux, brand manager of El Dorado at PCD speaking on the company’s US$20,000 sponsorship.
“This new and enhanced relationship with CPL is now richer and deeper and we are delighted to mark the occasion with the launch of this new El Dorado blend to celebrate our partnership between the ‘World’s Best Rum’ and the ‘Biggest Party in Sport’.”
El Dorado Rum will have a full presence at CPL games across the region with pouring, tasting, branding and special promotions for consumers at all events.
At the first CPL T20 match held in Saint Lucia this season, Daren Sammy and the Saint Lucia Stars squared off against the Trinbago Knight Riders.
Matches continue throughout the weekend in Florida, followed by three more games here in Saint Lucia next week.
A total of six franchises will be participating in this competition to win the title of CPL. Jamaica Tallawahs are the defending champions.
Peter and Company Distribution and El Dorado Rum are encouraging fans to come out and support the games, stay for the party and share in the exhilarating experience which the brand will help stimulate.
And most importantly, drink El Dorado responsibly!
Models and players from CPL’s Amazon Warriors at the launch of El Dorado’s Master Blender’s Special Edition in Guyana earlier this year.
The Special Edition El Dorado Master Blender’s in celebration of this year’s edition of the CPL.