The Star (St. Lucia) - - LOCAL -

Though the 2017 Saint Lu­cia Car­ni­val sea­son has ended, one for­mer Party Monarch has been reined in by Cli­max for his in­fec­tious per­son­al­ity and high spir­its.

Renowned island-wide for his en­er­getic per­sona and prow­ess on the mic, Cli­max this week an­nounced Ezra Au­gustin as its of­fi­cial brand am­bas­sador.

Speak­ing on the am­bas­sador­ship, Fern Wil­son, Ju­nior Brand Man­ager for Cli­max, said, “We are thrilled to have Ezra ‘the fun ma­chine’ as our brand am­bas­sador. He em­bod­ies, ex­hibits and per­son­i­fies the core val­ues of the Cli­max brand: ac­tiv­ity, vi­va­cious­ness, fun, en­ergy.

“Cli­max is an herbal en­ergy drink with a unique taste and a de­li­cious con­trast of smooth, sparkling re­fresh­ment, and a strong yet sweet ex­pe­ri­ence. It gives an en­ergy boost that keeps you go­ing for hours. Ezra, we would like to think, ex­hibits that same en­ergy Cli­max is known for.”

She con­tin­ued, “He al­ways presents his ideal self, his spon­ta­neous na­ture, and con­nects with his fans with ease; he em­bod­ies the char­ac­ter­is­tics of a good man.”

At­tain­ing the Party Monarch Crown in 2014 with ‘Bac­cha­nal Ram­page’, Ezra has proven him­self to be a ver­sa­tile, con­sis­tent artist with an im­mense sense of pride and loy­alty to his coun­try. With his fun-lov­ing per­son­al­ity, Cli­max con­sid­ered him “a nat­u­ral fit”.

Speak­ing at the event held on Au­gust 7 Wil­son con­cluded: “We are proud to an­nounce this part­ner­ship on his birthday, and we are very con­fi­dent that Ezra will rep­re­sent the brand well.”

Cli­max and Ezra both prom­ise to keep the party go­ing and in­vite Saint Lu­cians to fol­low them on so­cial me­dia for more in­for­ma­tion on the ex­cit­ing part­ner­ship.

Newly an­nounced Cli­max Brand Am­bas­sador Ezra Au­gustin.

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