The Star (St. Lucia) - - BUSINESS -

Digicel has an­nounced the ap­point­ment of Kerchelle Jn Charles-Hodge as Chief Ex­ec­u­tive Of­fi­cer for its An­guilla op­er­a­tions ef­fec­tive im­me­di­ately. In this role, Kerchelle will have over­sight for all op­er­a­tional and busi­ness excellence while adopt­ing a dig­i­tal first strat­egy across the busi­ness.

Saint Lucian-born and a past-stu­dent of the St. Joseph’s Con­vent, Kerchelle cred­its her high school prin­ci­pal, Sister Mary Claire Joseph, with in­still­ing in her a sense of dis­ci­pline, the be­lief that she can ac­com­plish any­thing she puts her mind to, and the im­por­tance of be­ing a well­rounded in­di­vid­ual. Her fond­est mem­o­ries in high school are her in­volve­ment in a num­ber of ac­tiv­i­ties and clubs in­clud­ing sports, arts and vol­un­tary groups like the Girl Guides. It is this pas­sion that led her to be­come a proud Ro­tar­ian who later spear­headed the Car­ing Con­nec­tions and Big Brother/Big Sister pro­grammes through Digicel St. Lu­cia. As a phi­lan­thropist at heart, she was a per­fect fit for Digicel, a com­pany deep-rooted in the spirit of giv­ing back to its com­mu­ni­ties.

Kerchelle started her Digicel jour­ney in 2006, and in just a lit­tle over ten years, her drive, pas­sion and ded­i­ca­tion pro­pelled her growth from an en­try level po­si­tion of Mar­ket­ing Ex­ec­u­tive to her new role of Chief Ex­ec­u­tive Of­fi­cer.

In 2008 she did a brief stint in the Bri­tish Vir­gin Is­lands as part of the launch team and by 2009 she was pro­moted to the role of Mar­ket­ing Man­ager where she honed her skills for the next seven years. Dur­ing this time, Kerchelle also sec­onded in St. Kitts and Ne­vis as Head of Mar­ket­ing and pro­vided com­mer­cial sup­port for the launch of 4G in An­guilla. In March 2014, she re­turned to An­guilla as Head of Com­mer­cial and played an in­te­gral role in the suc­cess­ful merger of Caribbean Ca­ble Com­mu­ni­ca­tions (CCC) with Digicel.

“I am ex­cited about this next phase of my jour­ney with Digicel, es­pe­cially as we con­tinue our tran­si­tion into a com­plete com­mu­ni­ca­tions and en­ter­tain­ment provider in An­guilla,” Kerchelle com­mented. “Across all our plat­forms - whether its dig­i­tal, en­ter­tain­ment, busi­ness or mo­bile – our cus­tomers ex­pect seam­less con­nec­tiv­ity and the best pos­si­ble ex­pe­ri­ence and I’m look­ing for­ward to con­tinue work­ing with the team to lis­ten to our cus­tomers and de­liver on our com­mit­ment to them.”

In con­grat­u­lat­ing Kerchelle, Vanessa Slowey, CEO for Digicel Caribbean and Cen­tral Amer­ica said, “With over twenty five per­cent of our CEOs across the re­gion be­ing fe­males, I’m de­lighted to be wel­com­ing Kerchelle to the grow­ing list. Kerchelle’s growth has been re­mark­able to watch over the years and, given her track record, I have no doubt that she will take our An­guilla op­er­a­tions to the next level en­sur­ing the best com­mu­ni­ca­tions ex­pe­ri­ence to all our cus­tomers.”

Kerchelle Jn Charles-Hodge, Chief Ex­ec­u­tive Of­fi­cer for Digicel An­guilla.

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