WLBL Wel­comes New Man­ag­ing Direc­tor

The Star (St. Lucia) - - BUSINESS -

Wind­ward and Lee­ward Brew­ery Lim­ited (WLBL), leader in the bev­er­age in­dus­try, an­nounces that Mr. Os­car Gar­cia has been ap­pointed as the new Man­ag­ing Direc­tor for the or­gan­i­sa­tion. Os­car joins the WLBL fam­ily with over 20 years of ex­pe­ri­ence in the bev­er­age in­dus­try. Start­ing his ca­reer with the Coca-Cola Com­pany in var­i­ous sales and mar­ket­ing roles, he joined the Heineken fam­ily in 1997 as a Busi­ness Devel­op­ment Man­ager in Cuauhté­moc Moctezuma’s (CM) (Heineken Mex­ico) In­ter­na­tional Divi­sion.

Os­car, dur­ing his ten­ure with Heineken, has held nu­mer­ous roles in­clud­ing Re­gional Sales Direc­tor for the Cen­tral and Eastern US, Ex­ports Direc­tor CM and Man­ager of Sales Devel­op­ment for Heineken Global Com­merce, Amer­i­cas Re­gion. In 2013 Os­car then joined the Heineken USA team as the Re­gional Vice Pres­i­dent, his role prior to join­ing WLBL.

“We are de­lighted to have Os­car join our team in Saint Lu­cia,” stated Lisle Chase, Chair­man of the Board. “His ex­per­tise in the bev­er­age in­dus­try will drive us fur­ther in be­com­ing the to­tal bev­er­age leader in the Caribbean. Os­car will play a piv­otal role in aug­ment­ing the com­pany’s growth strat­egy as well as build­ing on WLBL’s out­stand­ing rep­u­ta­tion for pro­vid­ing high qual­ity bev­er­ages and ex­cep­tional ser­vice de­liv­ery.”

In a brief state­ment, Os­car Gar­cia in­di­cated, “It is ex­cit­ing con­tin­u­ing my jour­ney in the bev­er­age in­dus­try with WLBL. The peo­ple, I have re­al­ized, are the heart of the or­gan­i­sa­tion and we have a tremen­dous op­por­tu­nity to grow fur­ther and con­tinue to ex­pand this busi­ness, em­pha­siz­ing our strong busi­ness val­ues and ser­vice de­liv­ery to ex­ceed the de­mands and high ex­pec­ta­tions of our cus­tomers, stake­hold­ers and con­sumers. I look for­ward to my ten­ure in this beau­ti­ful is­land and pledge my com­mit­ment to con­tinue grow­ing the or­gan­i­sa­tion with Saint Lu­cia.”

Os­car Gar­cia re­places Se­bas­tian Sanchez who was the Man­ag­ing Direc­tor from 2014 to 2017.

Os­car Gar­cia, newly ap­pointed Man­ag­ing Direc­tor of WLBL.

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