Ai­asha – Do You Re­mem­ber?

The Star (St. Lucia) - - ENTERTAINMENT - By Michele-Lau­ren Hack­shaw

Ai­asha Tierra Gus­tave is not the same girl you once watched when she was crowned Miss World Saint Lu­cia in 2010. Her life ex­pe­ri­ences have en­cour­aged her to grow tremen­dously, some­thing she be­lieves is her big­gest pro­gres­sion. In her words, “I’ve pro­gressed as an in­di­vid­ual, holis­ti­cally.”

Many of us are aware of the fact that af­ter Miss World, Ai­asha ven­tured more se­ri­ously onto a mu­si­cal path, re­leas­ing demos, sin­gles and some pretty hot mu­sic videos. She ad­mits that she has faced many chal­lenges and many break­throughs, all of which have given her the op­por­tu­nity to flour­ish as an in­di­vid­ual and build her con­fi­dence, de­ter­mi­na­tion and re­silience.

Still on a path of per­sonal devel­op­ment, Ai­asha is cur­rently pur­su­ing her Bach­e­lors de­gree in Busi­ness Man­age­ment. For her, this par­tic­u­lar ca­reer choice ties in with her pas­sions be­cause, “It gives me a broad un­der­stand­ing of what it takes to start, de­velop and man­age a brand or busi­ness, suc­cess­fully.”

As part of her stud­ies she’s also been able to take a closer look at her own per­sonal brand, ‘Ai­asha Tierra’, and she has her heart set on own­ing and main­tain­ing her own busi­nesses in the near fu­ture.

Mu­sic hasn’t at all been placed on the back burner – Ai­asha keeps bal­anc­ing both, some­thing she says isn’t easy, but works for her be­cause she loves a chal­lenge.

“It keeps me on my toes and has helped me learn to man­age my time,” she said. “The mu­sic also gives me a form of re­lease when work and univer­sity get stress­ful.”

Ai­asha re­cently re­leased a new song, dif­fer­ent from her oth­ers but still a groovy track called, ‘Do You Re­mem­ber’ fea­tur­ing Blak­gold. The track is a happy song with deep mean­ing be­hind it.

“A song that wants you to re­mem­ber what it feels like to em­brace true hap­pi­ness, to feel gen­uinely ful­filled and in love with your­self, life and the ones dear to you,” she ex­plained. “We tend to get so caught up in the hy­per re­al­i­ties that society and the me­dia flood us with, that we may not know the dif­fer­ence be­tween what’s ac­tu­ally real and what isn’t, and that can cause us to lose sight of the true essence of who we are, our pur­pose and con­tri­bu­tion to life.

“‘Do You Re­mem­ber’ wants us to bring it back to the be­gin­ning, to our roots where we can ap­pre­ci­ate the sim­ple joys like how it feels to be alive, to be in love, to be ap­pre­ci­ated, to be at peace . . . with­out the in­tru­sion of so­ci­etal judge­ments and pres­sures.”

An al­bum is in the near fu­ture for Ai­asha but for now she wants to con­tinue cre­at­ing and re­leas­ing songs to main­tain a mo­men­tum. She has so much to share and ex­press that she be­lieves her sup­port­ers will ap­pre­ci­ate and re­late to. “It’s all about keep­ing my sound ablaze,” she said.

One of her big­gest mo­ti­va­tors is what she can con­trib­ute to her na­tive is­land as well as the world in re­la­tion to the cre­ative in­dus­tries. With, of course, her main pri­or­ity be­ing to reach such a level of suc­cess where she can pro­vide for her fam­ily and al­le­vi­ate fi­nan­cial strains and stresses.

Though Ai­asha is a lover of the arts, what mo­ti­vates her

“We tend to get so caught up in the hy­per re­al­i­ties that society and the me­dia flood us with, that we may not know the dif­fer­ence be­tween what’s ac­tu­ally real and what isn’t, and that can cause us to lose sight of the true essence of who we are.”

most is the many tal­ented youth within Saint Lu­cia, those who have lim­ited avail­able re­sources and op­por­tu­ni­ties to de­velop their cre­ative skills who are still work­ing ac­tively to pur­sue their pas­sion.

“We fo­cus so heav­ily on aca­demics and ed­u­ca­tion (which is, of course, the key to a bright fu­ture), but we don’t fo­cus enough on har­vest­ing and de­vel­op­ing the artis­tic abil­i­ties of our chil­dren,” she pointed out.

Ai­asha dis­closed some of the peo­ple who kept her in­spired, in­clud­ing her part­ner, her mother, and STAR Man­ag­ing Direc­tor and SHE Mag­a­zine Pub­lisher Mae Wayne, ‘Aunty Mae’, as she likes to say.

“I am grate­ful for their sup­port and be­lief in me, in my craft and in my po­ten­tial,” she said.

We winded down our in­ter­view with the ques­tion “What next”?

Ai­asha in­tends to con­tinue con­nect­ing deeply with as many peo­ple as she can through her mu­sic and artis­tic en­deav­ours and de­vel­op­ing her char­ity, ‘Do It With Love’. She sees a bright fu­ture ahead of her and en­vi­sions her­self as a strong, ex­pe­ri­enced, pow­er­ful woman, wife, mother, sister, aunty and daugh­ter. A woman who is able to bal­ance and marry her artis­tic en­deav­ours with busi­ness ven­tures to pro­vide for her fam­ily and those less for­tu­nate. She also fore­sees love, cre­ativ­ity, suc­cess and ful­fil­ment.

For­mer Miss World Saint Lu­cia Ai­asha Gus­tave is fo­cused on build­ing her mu­si­cal and pro­fes­sional brands.

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