Here’s ev­ery­thing Ap­ple an­nounced at its big iPhone launch event

The Star (St. Lucia) - - BUSINESS - By Avery Hart­mans

The iPhone X, iPhone 8, and iPhone 8 Plus join a slew of new prod­ucts and ser­vices from Ap­ple, many of which rolled out this week.

Along with the new phones, Ap­ple an­nounced its first foray into wire­less charg­ing, new fa­cial-recog­ni­tion tech­nol­ogy, and a 4K Ap­ple TV. Plus, Ap­ple fi­nally added a cel­lu­lar con­nec­tion to its new Ap­ple Watch Se­ries 3.

Here are all the things Ap­ple an­nounced at Tues­day’s event:

Ap­ple an­nounced its lat­est and great­est iPhone, the iPhone X.

The new iPhone X — pro­nounced “iPhone ten” — fea­tures a strik­ingly dif­fer­ent de­sign from its pre­de­ces­sors like the iPhone 7. It has a 5.8-inch screen that Ap­ple calls a “Su­per Retina Dis­play,” which uti­lizes a su­pe­rior screen tech­nol­ogy called OLED. The iPhone X comes in just two col­ors for now: black, and white.

You can pre­order the iPhone X on Oc­to­ber 27. It ships on Novem­ber 3, and has a start­ing price of $999 for 64GB of stor­age.

There are also two more new iPhones: iPhone 8 and iPhone 8 Plus.

Like its pre­de­ces­sor the iPhone 7, the iPhone 8 comes in two va­ri­eties: a stan­dard 4.7-inch model, and a larger 5.5-inch “Plus” model. Ap­ple is of­fer­ing the two iPhone 8 mod­els in three col­ors: sil­ver, matte black, and a new gold color. Both the iPhone 8 and the 8 Plus have a glass back and both sup­port the Qi wire­less charg­ing stan­dard.

The iPhone 8 and the iPhone 8 Plus start at $699 and ar­rive on Septem­ber 22.

The Ap­ple Watch Se­ries 3 is Ap­ple’s third-gen­er­a­tion smart­watch.

Ap­ple Watch Se­ries 3 is the first Ap­ple Watch, and the first Watch with cel­lu­lar built in. The watch can make and re­ceive calls al­low­ing you to leave your phone at home, and will have the same num­ber as your iPhone. The new watch comes in three col­ors: a new gold alu­minum fin­ish, sil­ver, and space gray.

Ap­ple Watch Se­ries 3 is avail­able to or­der and will start at $329 — the watch with cel­lu­lar will cost $399. It will be avail­able next week, on Septem­ber 22.

Ap­ple is launch­ing its own heart rate study for Ap­ple Watch users.

The new Ap­ple Watch Se­ries 3 will fea­ture an en­hanced heart rate app, watch will no­tify you when it de­tects an el­e­vated heart rate specif­i­cally when you’re not ac­tive. The sen­sor will also be able to an­a­lyze heart rhythm, so Ap­ple is launch­ing the Ap­ple Heart Study in part­ner­ship with Stan­ford Univer­sity. The study will use data from Ap­ple Watch to an­a­lyze car­diac ar­rhyth­mia and will be avail­able on the App Store later this year.

There’s a new Ap­ple TV that will stream video in ul­tra­sharp 4K res­o­lu­tion.

The new Ap­ple TV 4K will be able to stream 4K – or UHD (ul­tra high-def­i­ni­tion) – res­o­lu­tion video, which is sharper than the full-HD 1080p res­o­lu­tion from pre­vi­ous Ap­ple TV mod­els. It will also sup­port HDR (high dy­namic range) to pro­duce bet­ter col­ors and con­trast be­tween light and dark ar­eas of a scene.

The Ap­ple TV 4K will be able to stream live video, like sports, in 4K HDR from Ap­ple TV apps. It will be avail­able to buy for $179 and you can pre-or­der it — it ships a week later.

Ap­ple made its first wire­less charg­ing pad called AirPower.

AirPower is a wire­less charg­ing pad that will be large and pow­er­ful enough to charge your new iPhone — ei­ther the new iPhone 8 or the high-end iPhone X — as well as your Ap­ple Watch Se­ries 3 and AirPods at the same time.

Un­for­tu­nately, it sounds like AirPower won’t ar­rive un­til 2018. Ap­ple must first work with the reg­u­la­tory com­mit­tee that over­sees the Qi wire­less charg­ing stan­dard to im­ple­ment a new stan­dard it de­vel­oped for AirPower. Ap­ple didn’t say how much AirPower would cost or when it will be avail­able.

iOS 11 will ar­rive on your iPhone and iPad Septem­ber 19.

Ap­ple’s smart­phone op­er­at­ing sys­tem, iOS 11, will ar­rive on phones Septem­ber 19. The new OS fea­tures per­son-to-per­son pay­ments in Ap­ple Pay, a re­freshed Con­trol Cen­ter, a re­vamped Ap­ple Maps, sup­port for aug­mented re­al­ity (AR) ap­pli­ca­tions, and much more.

Ap­ple’s smart­watch op­er­at­ing sys­tem, Watch-OS 4, will also launch on Septem­ber 19.

MacOS High Sierra will be avail­able to down­load on Septem­ber 25.

Ap­ple’s lat­est op­er­at­ing sys­tem for Mac lap­tops and desk­tops, MacOS High Sierra, will be avail­able to down­load on Mon­day, Septem­ber 25.

MacOS High Sierra will in­clude “Au­to­play Block­ing,” which stops me­dia from auto-play­ing across the in­ter­net; an im­proved Pho­tos app; an over­hauled core file sys­tem, sup­port for high-end vir­tual re­al­ity; and more.

There’s a new sys­tem to un­lock your iPhone X called FaceID.

Face ID is the new way to un­lock your phone on the iPhone X. Face ID re­places Touch ID, which scans your fin­ger­print to un­lock the iPhone. Since the new iPhone X doesn’t have a phys­i­cal home but­ton or a Touch ID fin­ger­print sen­sor, Face ID will be the only way to se­curely lock and un­lock the iPhone X.

Ap­ple says Face ID will be able to han­dle and rec­og­nize any changes to your face, like beards, dif­fer­ent hair­cuts, and putting on or tak­ing off glasses and hats. And the tech­nol­ogy will rec­og­nize your face in the day and night time.

An­i­moji are an­i­mated emo­jis you can con­trol with your face.

An­i­moji use Ap­ple’s new fa­cial recog­ni­tion soft­ware to turn you into an­i­mated emo­jis that can make fa­cial ex­pres­sions and talk. There are a dozen dif­fer­ent An­i­mo­jis, in­clud­ing the mon­key, panda, alien, and fox.

Changes are com­ing to Ap­ple’s re­tail stores.

Ap­ple’s most fa­mous store de­sign fea­ture will re­turn late next year: The “cube” on 5th Av­enue in New York City. Ap­ple will open up its sur­round­ing plaza and let light into the un­der­ground store. Ap­ple is also open­ing a new flag­ship store on Michi­gan Av­enue in Chicago.

Ap­ple’s re­tail boss An­gela Ahrendts also an­nounced another fea­ture com­ing to Ap­ple stores called “To­day at Ap­ple,” which gives cus­tomers tips for their de­vices, such as how to take great pho­tos with photo walks around the town. There are also classes where peo­ple can learn to code and teach­ers can learn about the lat­est ed­u­ca­tion apps.

--- Busi­ness In­sider

Ap­ple un­veiled not one, but three new iPhones at its hard­ware event on Tues­day. Pic­tured: iPhone 8 and iPhone 8 Plus.

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