YELLO Wants St Lu­cia to Win with Dig­i­tal

The Star (St. Lucia) - - LOCAL -

The “Win With Dig­i­tal” sem­i­nar hosted by YELLO on 4 Oc­to­ber, 2017 at San­dals Grande Re­sort and Spa was yet an­other busi­ness­boost­ing ini­tia­tive by the com­pany, which con­tin­ues to give its cus­tomers and users a wealth of cur­rent in­for­ma­tion about the rapidly evolv­ing dig­i­tal mar­ket­ing in­dus­try.

Key­note Pre­sen­ter, Rasheed Gir­van, Dig­i­tal Man­ager for YELLO Me­dia Group, made the case for dig­i­tal mar­ket­ing as an in­te­gral part of an in­te­grated mar­ket­ing ap­proach. At­ten­dees were given key in­sights into the dig­i­tal mar­ket land­scape, such as the fact that global In­ter­net users topped out at 3.9 bil­lion last year – over half the world’s pop­u­la­tion, which was a seven and a half per­cent in­crease from the year be­fore. In the lo­cal mar­ket, sixty per­cent of Saint Lu­cians have In­ter­net access, and they are com­fort­able shop­ping on­line. Ama­zon’s e-com­merce site ranks as the fourth most vis­ited among lo­cal In­ter­net users.

Cap­tur­ing even a small amount of that mar­ket is im­por­tant for busi­nesses that want to main­tain a healthy bot­tom line. Sab­rina Greenidge, Mar­ket­ing Ex­ec­u­tive at YELLO, ex­plained af­ter the sem­i­nar that com­pa­nies lose out on busi­ness be­cause they are not where their cus­tomers are – on­line.

Us­ing YELLO’s ex­per­tise in build­ing dig­i­tal pres­ences for their clients, com­pa­nies can po­si­tion them­selves to take max­i­mum ad­van­tage of lo­cal (and global) in­ter­net traf­fic. It was clear through­out Mr. Gir­van’s pre­sen­ta­tion that a strong dig­i­tal pres­ence was im­por­tant for busi­nesses and or­gan­i­sa­tions of all types. How­ever, the real ben­e­fit of dig­i­tal mar­ket­ing can be most felt by the grow­ing num­ber of en­trepreneurs on the is­land. Re­spond­ing to the in­for­ma­tion pre­sented at the sem­i­nar, Saint Lu­cian en­tre­pre­neur Taribba Hink­son de­scribed her key take­away from the event as the re­al­iza­tion that her time is best spent con­cen­trat­ing on her par­tic­u­lar skill – mak­ing bags. “I’m try­ing to tap into the US mar­ket and I ab­so­lutely have no idea what I’m do­ing. I’m try­ing to op­ti­mize, I’m try­ing to do so many things I don’t have the ex­per­tise for.” Mov­ing for­ward, she wants to ex­plore how YELLO’s award­win­ning part­ner­ship with Google could help her brand per­form bet­ter among key mar­kets on­line.

The op­por­tu­ni­ties for savvy busi­nesses abound and YELLO wants to en­sure that Saint Lu­cians have the tools to take full ad­van­tage.

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