SLTA Announces new Chief of Mar­ket­ing

The Star (St. Lucia) - - LOCAL -

The Saint Lu­cia Tourism Au­thor­ity has ap­pointed Cy­belle Brown as its new Chief Mar­ket­ing Officer. Cy­belle is a Saint Lu­cian who started her ca­reer in the Saint Lu­cian tourism busi­ness and pro­pelled to be­come a se­nior ex­ec­u­tive at Vi­a­com in New York.

Her ca­reer in tourism started with the Saint Lu­cia Tourist Board where she ran the St. Lu­cia Jazz Fes­ti­val and later de­vel­oped and man­aged a fam­ily busi­ness, Stone­field Re­sort. She se­cured con­tracts and part­ner­ships for the re­sort with ma­jor tour oper­a­tors and agents in Canada, the US and the UK, build­ing a solid foun­da­tion for the busi­ness. She then led the East­ern Caribbean mar­ket­ing for Air Ja­maica Va­ca­tions be­fore mov­ing on to be­come a me­dia ex­ec­u­tive with Vi­a­com.

Her re­cent re­turn to Saint Lu­cia to sup­port the fam­ily busi­ness has re­sulted in a repo­si­tion­ing of the re­sort to a bou­tique health and well­ness des­ti­na­tion and it has quickly be­come a suc­cess in this rapidly grow­ing tourism sec­tor.

Ex­ec­u­tive Chair Agnes Fran­cis ex­pressed her con­fi­dence in Ms. Brown say­ing: “We are ex­pect­ing great things from Cy­belle; we be­lieve her wealth of ex­per­tise and ex­pe­ri­ence will be a strong as­set to the or­gan­i­sa­tion.”

Ms. Brown has over 17 years of sales, mar­ket­ing, brand­ing and busi­ness devel­op­ment ex­pe­ri­ence. In ad­di­tion to re­brand­ing and launch­ing two BET Net­works - BETJ and Cen­tric - she be­came the Vice Pres­i­dent of In­te­grated Mar­ket­ing for BET Net­works, man­ag­ing the com­pany’s sales team. Dur­ing her ten­ure, Ms. Brown was in­stru­men­tal in boost­ing sales, gain­ing mil­lions in in­cre­men­tal rev­enue by lever­ag­ing all BET and Vi­a­com plat­forms in­clud­ing tele­vi­sion, dig­i­tal, mo­bile, print and out­door.

Her vast ex­pe­ri­ence in­cludes the man­age­ment of BET’s event pro­duc­tion com­pany and lead­ing the pro­duc­tion of over 50 hours of tele­vi­sion and dig­i­tal con­tent. Her role was piv­otal in the ex­e­cu­tion of the com­pany’s tent­pole events, in­clud­ing BET Awards, The Soul Train Awards, BET Hon­ors and Black Girls Rock.

Through­out her ca­reer at Vi­a­com she was a mem­ber of the Vi­a­com mar­ket­ing coun­cil which in­cluded the mar­ket­ing heads for MTV, VH1, Nick­elodeon, Com­edy Cen­tral, Spike TV and Para­mount pic­tures.

Cy­belle was also the ex­ec­u­tive in charge of man­ag­ing BET’s movie stu­dio busi­ness and de­vel­oped mar­ket­ing part­ner­ships and creative pro­mo­tions for all new re­leases with Warner Broth­ers, Sony Pic­tures, Uni­ver­sal Stu­dios, Para­mount and Dis­ney.

With Cy­belle’s ex­tra­or­di­nary and di­verse ex­pe­ri­ence in cor­po­rate Amer­ica, and with her passion for and com­mit­ment to Saint Lu­cia, the Au­thor­ity will be po­si­tioned to ac­cess and drive un­prece­dented mar­ket­ing and pro­mo­tional op­por­tu­ni­ties for the is­land.

Min­is­ter for Tourism Hon. Do­minic Fedee wel­comed Ms. Brown. In ex­press­ing his well wishes he said: “Cy­belle, I want to wel­come you to the team and we look for­ward to work­ing with you as we un­der­take this great feat of telling the world that Saint Lu­cia is the great­est is­land des­ti­na­tion in the world.”

Speak­ing on her ap­point­ment Ms. Brown said: “I feel hon­oured to be part of some­thing that is so im­por­tant to my coun­try. This is some­thing that I am deeply pas­sion­ate about and I am plan­ning to bring my wealth of ex­pe­ri­ence to help en­hance our tourism mar­ket­ing and per­for­mance.”

Saint Lu­cia Tourist Au­thor­ity new Chief of Mar­ket­ing, Cy­belle Brown.

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