BOSL GOES PINK FOR BREAST CAN­CER AWARE­NESS

The Star (St. Lucia) - - LOCAL -

Bank of Saint Lu­cia (BOSL) con­tin­ues to flex its mus­cle in the fight against breast can­cer in Saint Lu­cia, and even more so in the month of Oc­to­ber – Breast Can­cer Aware­ness Month. The bank has un­der­taken and sup­ported a num­ber of ini­tia­tives aimed at cre­at­ing greater aware­ness of the preva­lence of breast can­cer; the im­por­tance of early de­tec­tion and di­ag­no­sis; and sup­port for the many who have been im­pacted by breast can­cer.

For an­other suc­ces­sive year, BOSL dis­trib­uted its sig­na­ture Pink Cans across its branch net­work. Cus­tomers and staff de­posit con­tri­bu­tions, how­ever small or large, in these cans and at the close of the month all pro­ceeds go to Faces of Can­cer. The pro­ceeds from the sale of sig­na­ture BOSL Pink Bags will also go to­wards the char­ity or­gan­i­sa­tion.

BOSL has also sup­ported Faces of Can­cer by spon­sor­ing mam­mo­gram tests as part of its an­nual Breast Health Fairs hosted through­out Oc­to­ber and early Novem­ber.

Bank staff ac­tively par­tic­i­pate in Think Pink Fri­days where each em­ployee makes a con­tri­bu­tion in or­der to wear can­cer aware­ness colours on Fri­days through­out the months of Oc­to­ber and Novem­ber.

Bank of Saint Lu­cia is also a col­lat­eral spon­sor of the Yo­plait Walk for Can­cer hosted by Massy Stores St. Lu­cia. Bank staff are ex­pected play a ma­jor role in the walk as both par­tic­i­pants and as vol­un­teers at the BOSL Gros Islet wa­ter­stop. The Bank ex­tends con­grat­u­la­tions to Massy Stores St. Lu­cia on the 10 year an­niver­sary mile­stone of the Yo­plait Walk for Can­cer.

Maria Fow­ell, Man­ager - Mar­ket­ing & Cor­po­rate Com­mu­ni­ca­tions, ex­plained the Bank’s ra­tio­nale for its in­volve­ment. “Breast can­cer has im­pacted nearly every house­hold in Saint Lu­cia di­rectly or in­di­rectly. Even more alarm­ing is the continued in­crease in in­ci­dences of breast can­cer, not only in fe­males but also in males. The need for pro­mot­ing greater aware­ness of breast can­cer and the im­por­tance of early de­tec­tion and di­ag­no­sis has never been greater. As a re­spon­si­ble, indige­nous in­sti­tu­tion, it is our duty to lend our sup­port to the on­go­ing aware­ness ac­tiv­i­ties.”

Bank of Saint Lu­cia staff in Soufriere wear pink for a cause.

BOSL sup­ports Massy Yo­plait Walk for Can­cer.

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