TRADE EX­PORT PRO­MO­TION AGENCY RE­NAMED EX­PORT SAINT LU­CIA

The Star (St. Lucia) - - LOCAL -

The pub­lic is hereby no­ti­fied that Trade Ex­port Pro­mo­tion Agency (TEPA) has been re­named Ex­port Saint Lu­cia. The pub­lic is fur­ther ad­vised that this in no way changes the func­tions or man­date of the agency which re­mains a statu­tory board un­der the Depart­ment of Com­merce, In­ter­na­tional Trade, In­vest­ment, En­ter­prise De­vel­op­ment and Con­sumer Af­fairs.

This change is in keep­ing with the re-brand­ing of Saint Lu­cia and the agen­cies rep­re­sent­ing the is­land abroad. It is in­tended to re­flect a name more closely aligned to the agency’s core man­date which is “to in­crease Saint Lu­cia’s ag­gre­gate vol­ume and value of ex­ports”.

TEPA’s brand­ing, though in line with gov­ern­ment re­quire­ments, did not es­tab­lish a coun­try pro­file for ex­porters. The lack of a clear Saint Lu­cian iden­tity in TEPA’s name was com­mented on by clients and it was sug­gested that the name Ex­port Saint Lu­cia bet­ter suited and iden­ti­fied with the stake­hold­ers.

The Na­tional Ex­port Coun­cil there­fore re­quested that the Depart­ment of Com­merce con­sider chang­ing the name of the agency to Ex­port Saint Lu­cia, be­ing more in line with the agency’s main func­tions, more im­pact­ful and in keep­ing with like-named statu­tory boards such as In­vest Saint Lu­cia and Events Saint Lu­cia.

Given this re­quest, the rea­son­ing and con­sen­sus de­rived through stake­holder con­sul­ta­tion, the Depart­ment of Com­merce, In­ter­na­tional Trade, In­vest­ment, En­ter­prise De­vel­op­ment and Con­sumer Af­fairs rec­om­mended for Cab­i­net con­sid­er­a­tion, that the agency name should be changed.

As a re­sult, on July 1, 2018 the Trade Ex­port Pro­mo­tion Agency (TEPA) was re­named Ex­port Saint Lu­cia. A re­brand­ing and pub­lic re­la­tions cam­paign will roll out shortly to in­tro­duce and re­in­force Ex­port Saint Lu­cia as the lead agency of ex­port pro­mo­tion and fa­cil­i­ta­tion to in­dus­try stake­hold­ers, part­ners, ex­porters and the gen­eral pub­lic.

Newspapers in English

Newspapers from Saint Lucia

© PressReader. All rights reserved.