Saint Lu­cian Ho­tel Tops at Vir­tu­oso Travel Week

The Star (St. Lucia) - - LOCAL -

The Saint Lu­cia Tourism Au­thor­ity (SLTA) par­tic­i­pated in the Vir­tu­oso Travel Week pro­gramme in Las Ve­gas, Nevada from Au­gust 11-17, 2018 for the first time since the des­ti­na­tion be­came recog­nised as a Vir­tu­oso pre­ferred part­ner ear­lier this year. Saint Lu­cia has proven, yet again, why it is one of the premier des­ti­na­tions in the world with one of its top lux­ury prop­er­ties cop­ping an­other ma­jor award.

Vir­tu­oso is a net­work of the best lux­ury travel agen­cies, with more than 17,500 ad­vi­sors world­wide rep­re­sent­ing the best of the best in travel, with a port­fo­lio of nearly 1,700 pre­ferred part­ners – top ho­tels, cruise lines, tour op­er­a­tors, and other tourism in­ter­ests.

Dur­ing the awards pro­gramme, the BodyHol­i­day won the Best Well­ness Pro­gram hon­our beat­ing out all other lux­ury prop­er­ties in the Vir­tu­oso pro­gramme from around the world. And, as is to be ex­pected, the re­sort was thrilled about its vic­tory.

“BodyHol­i­day is grate­ful to be re­ceiv­ing this award voted by the Vir­tu­oso travel agent com­mu­nity. Just be­ing nom­i­nated has been an hon­our and we will con­tinue to de­liver on our prom­ise—‘Give us your body for a week and we'll give you back your mind,'" said the Head of Mar­ket­ing for the BodyHol­i­day, Ar­min Dada.

This was the 30th an­niver­sary of Vir­tu­oso Travel Week, and the SLTA was among the more than 6,000 at­ten­dees at the lux­ury event. The par­tic­i­pants com­prised 2,888 travel ad­vi­sors, 2,569 part­ners and 80 jour­nal­ists. This year, there were 566 first-time part­ners and 794 first-time ad­vi­sors at the event organised for the creme de la creme of travel ad­vi­sors. Vir­tu­oso brings in US$23.7 bil­lion in travel sales and has travel ad­vi­sors in 50 coun­tries.

Be­ing a Vir­tu­oso part­ner puts Saint Lu­cia in front of thou­sands of lux­ury pre­ferred ad­vi­sors. Vir­tu­oso's ad­vi­sors are now putting a big fo­cus on niches sell­ing more and rec­om­mend­ing des­ti­na­tions for well­ness, culi­nary and ad­ven­ture travel, of which Saint Lu­cia has an abun­dance of choices. The Vir­tu­oso part­ner­ship puts Saint Lu­cia in the right di­rec­tion for lux­ury and niche travel.

Saint Lu­cia has five Vir­tu­oso re­sorts: Ladera Re­sort; Sugar Beach, A Viceroy Re­sort; Cap Mai­son; Jade Moun­tain Re­sort; and the BodyHol­i­day.

On Saint Lu­cia's par­tic­i­pa­tion, the SLTA's Mar­ket­ing Di­rec­tor for the United States, Kelly Fon­tenelle stated, “Saint Lu­cia is quite pleased to be a part­ner and wel­comed nine agents as spe­cial guests on its hosted ta­ble dur­ing the des­ti­na­tion show­case din­ner. The event was a tremen­dous suc­cess giv­ing the des­ti­na­tion ac­cess to over 2,000 ad­vi­sors in at­ten­dance through one-on-one ap­point­ments, and the so­cial net­work­ing events".

Over the four-day pe­riod, Fon­tenelle, and the SLTA's Sales Man­ager for Trade for the US, Richard Moss, con­ducted more than 200 one-on-one ap­point­ments in ad­di­tion to some off-site­meet­ings cre­at­ing in­creased op­por­tu­ni­ties for Saint Lu­cia's in­spir­ing tourism prod­uct.

The SLTA con­grat­u­lates the BodyHol­i­day on its recog­ni­tion as the world's Best Well­ness Pro­gram and shares in the pride that the hon­our brings to the re­sort and to the des­ti­na­tion.

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