DIGICEL “TURNS UP” FOR CRICKET PLAYED LOUDER

DIGICEL AND CPL CEL­E­BRATE SIX YEARS OF THE BIG­GEST PARTY IN SPORT

The Star (St. Lucia) - - LOCAL -

Since 2013, Digicel has served as a Found­ing Spon­sor, sup­port­ing the tour­na­ment not just from a de­vel­op­ment stand­point, but also by in­tro­duc­ing a new gen­er­a­tion of fans to the game of cricket.

The tour­na­ment will take place across seven coun­tries from Au­gust 8 to Septem­ber 16, 2018. Af­ter last year’s nail-bit­ing fi­nal game between the Trin­bago Knight Rid­ers and the St. Kitts and Ne­vis Pa­tri­ots, fans won’t want to miss a sin­gle minute of the ac­tion, and with CPL live cov­er­age on PlayGo, they won’t have to. And for those fans who have to be part of the en­ergy in the sta­dium, Digicel and CPL have made it that much eas­ier to get tick­ets, with Digicel stores be­ing used as ticket out­lets.

“There’s noth­ing like be­ing in the stands sur­rounded by peo­ple cheer­ing with you for your team; and this, cou­pled with the car­ni­val at­mos­phere of CPL, makes it one of the hottest events for the sum­mer. With 34 matches in seven coun­tries over two months, it’s hard to catch all the games in per­son, so this year we’ve made it easy for our cus­tomers through our PlayGo CPL ac­ti­va­tion plans. Cus­tomers can opt for a sea­son pass or a day pass and watch our ded­i­cated CPL chan­nel with 2018 tour­na­ment cov­er­age as well as past CPL games. Best of all, when cus­tomers watch the games on PlayGo, they en­ter to win a trip to watch the CPL fi­nals in Trinidad and Tobago”, said Tari Lovell, Group Spon­sor­ship Man­ager at Digicel.

Damien O’Dono­hoe, CEO of Hero Caribbean Premier League said: “The Hero CPL is de­lighted with the sup­port that Digicel has given us since the tour­na­ment started in 2013. Just like CPL, Digicel is a mas­sive part of Caribbean cul­ture and the Caribbean econ­omy. Stay­ing in touch is such an im­por­tant part of us de­liv­er­ing a world­class event and Digicel and their com­mu­ni­ca­tions net­work are how we make this hap­pen. CPL would not be pos­si­ble with­out the sup­port of the num­ber one com­mu­ni­ca­tions net­work in the Caribbean. It has been a bril­liant part­ner­ship for CPL and long may it con­tinue.”

Across the re­gion Digicel will be set­ting up re­tail out­lets at each CPL game al­low­ing fans easy ac­cess to LTE plans, bun­dles, credit and phones. Specif­i­cally, in Saint Lu­cia, when cus­tomers TopUp $15 or more, pay their post-paid bill or join the Digicel fam­ily, they can win tick­ets daily to the games. Digicel’s so­cial me­dia pages will keep fans up to date on all the games and give­aways, and pro­vide an ex­cit­ing be­hind the scenes look at the cul­ture of each country through our on­line con­tent se­ries, FanView.

Matches in Saint Lu­cia take place from Au­gust 16 to Au­gust 25 at the Daren Sammy Cricket Ground. The com­pe­ti­tion and ca­ma­raderie among the 2018 teams in­di­cate that this year will be big­ger and bet­ter so fans can get ready for Cricket Played Louder.

Trin­bago Knight Rid­ers dom­i­nated the 2017 CPL sea­son.

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