Tra­di­tional, elec­tronic sta­tionery stores at­tract thou­sands in Saudi Ara­bia


RIYADH: Sales web­sites have be­come a strong com­peti­tor to sta­tionery stores amidst ex­pec­ta­tions of widely ex­pand­ing their mar­ket share in the next years by 20 per­cent.

Young chil­dren in­sist on buy­ing their back­packs through ap­pli­ca­tions and web­sites since they offer a wide range of choices and ease of pro­ce­dure in re­ceiv­ing the prod­uct. How­ever, tra­di­tional stores are still the No. 1 choice of stu­dents look­ing for pen­cils, note­books, book cov­ers and col­ors.

Sta­tionery stores are boom­ing as stu­dents re­turn to schools and univer­si­ties. Even su­per­mar­kets have started to com­pete with sta­tionery stores in pro­mot­ing school sup­plies, with some pro­vid­ing online ap­pli­ca­tions con­tain­ing all the school sup­plies nec­es­sary for stu­dents.

WASS mon­i­tored the move­ment in the sta­tionery mar­ket in the cur­rent pe­riod in Jed­dah re­lated to the be­gin­ning of the school year, and com­pared tra­di­tional stores and web­sites.

Haitham Hi­jaj, the man­ager of an elec­tronic store for school sup­plies in Jed­dah, told WASS that over the years, peo­ple’s de­mand for school sup­plies from tra­di­tional sta­tionery stores has been de­creas­ing as e-learn­ing is spread­ing and be­com­ing more com­mon.

Mo­hammed Al-Ribhi, the owner of a tra­di­tional sta­tionery store told WASS that price com­pet­i­tive­ness largely de­pends on prod­uct qual­ity. He also ex­pressed his con­cern to­ward the strong com­pe­ti­tion with su­per­mar­kets or stores not spe­cial­ized in school sup­plies and sell­ing lowqual­ity sup­plies.

Saoud Al-Mash­hour, a col­lege pro­fes­sor at King Ab­dul Aziz Univer­sity in Jed­dah, stressed that modern teach­ing meth­ods re­quire more elec­tronic de­vices that are be­ing sold in school elec­tronic mar­kets of­fer­ing a di­ver­sity of prod­ucts, which is im­press­ing stu­dents and even teach­ers who want to de­velop their teach­ing meth­ods.

He noted that elec­tronic de­vices help in achiev­ing a co­op­er­a­tive ed­u­ca­tion that in­creases the think­ing ca­pac­i­ties among stu­dents and gives them higher self-con­fi­dence.

Al-Mash­hour said that Vi­sion 2030 aims to build an ed­u­cated and re­spon­si­ble gen­er­a­tion, and pro­vide an ap­pro­pri­ate ed­u­ca­tional en­vi­ron­ment.

Tra­di­tional stores are still the No. 1 choice of stu­dents look­ing for pen­cils, note­books, book cov­ers and col­ors. (SPA)

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