Fine launches new ‘cot­ton soft’ tis­sues

Arab News - - CORPORATE PR -

Fine Hy­gienic Hold­ing (FHH) — one of the world’s lead­ing man­u­fac­tur­ers of hy­gienic pa­per prod­ucts — has for the first time in­fused its tis­sues with a touch of real cot­ton.

The com­pany is promis­ing in­di­vid­u­als and fam­i­lies across the re­gion a level of soft­ness and com­fort never be­fore ex­pe­ri­enced by tis­sue con­sumers.

“While many tis­sue man­u­fac­tur­ers will as­sert that their prod­ucts are ‘cot­ton soft,’ Fine is now the first to ac­tu­ally de­liver on this claim.

“A rev­o­lu­tion­ary in­no­va­tion in terms of both qual­ity and man­u­fac­tur­ing, Fine’s new tis­sues are the soft­est and most sooth­ing ever made — a true com­fort to red, ir­ri­tated noses ev­ery­where,” Fine said in a press re­lease.

The launch was an­nounced at a re­cent press con­fer­ence held in Jed­dah, at­tended by Hus­sein Al-Ghamdi, ex­ec­u­tive of­fi­cer and chair­man of the en­ergy and man­u­fac­tur­ing sec­tor in the Saudi Qual­ity Coun­cil Board, and the se­nior man­age­ment of Fine Hold­ing.

“In any in­dus­try, there are lead­ers and there are fol­low­ers,” said Fine Hy­gienic Hold­ing CEO Salim Karad­sheh. “Since the very be­gin­ning, we at Fine have worked tire­lessly to lead the in­dus­try in every sense — from the qual­ity of our prod­ucts to our en­vi­ron­men­tal im­pact, and be­yond. This is es­pe­cially true when it comes to in­no­vat­ing in our prod­ucts and giv­ing con­sumers ex­actly what they want. In­fus­ing our tis­sues with the soft­ness of cot­ton has been a chal­lenge we have long been work­ing on — and now, we’ve fi­nally achieved this ma­jor mile­stone. This is such a mo­men­tous achieve­ment for FHH, and we are ea­ger to con­tinue look­ing for new ways to de­light our cus­tomers.”

With cold and flu sea­son just around the cor­ner, in­di­vid­u­als ev­ery­where are brac­ing them­selves for the in­evitable: Con­ges­tion, snif­fles, runny noses, and the red­ness and ir­ri­ta­tion that ac­com­pany th­ese symp­toms. Hav­ing to deal with the pain and dis­com­fort of rough, abra­sive tis­sues can make this germ- and virus-filled sea­son even more ex­as­per­at­ing. Fine said its soft, sooth­ing tis­sues can help ease their dis­com­fort.

Fine cus­tomers across the re­gion can find the new tis­sues any­where that the com­pany’s prod­ucts are sold.

Hus­sein Al-Ghamdi, ex­ec­u­tive of­fi­cer and chair­man of the en­ergy and man­u­fac­tur­ing sec­tor in the Saudi Qual­ity Coun­cil Board, left and Ahmed Zain, head of sales and mar­ket­ing at Fine Hy­gienic Hold­ing.

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