Ca­sio G-Shock cel­e­brates 35th an­niver­sary in NYC

Arab News - - CORPORATE PR -

Ca­sio G-Shock re­cently kicked off its year­long 35th an­niver­sary cel­e­bra­tion with a mile­stone event in New York City, at­tended by G-Shock ex­ec­u­tives and friends to honor the brand’s legacy and share ex­cit­ing fu­ture plans.

Celebri­ties, ac­tors and in­flu­encers such as Grammy-win­ning record­ing artist T-Pain, grime artist Skepta, de­signer Ni­cole Miller, model and son of P. Diddy, Chris­tian Combs, tat­too artist Jon Boy, and G-Shock ath­lete and Olympian Louie Vito at­tended the event.

Those in at­ten­dance from Saudi Ara­bia in­cluded, top ex­ec­u­tives of Mah­mood Saleh Ab­bar Com­pany, the au­tho­rized agent of Ca­sio prod­ucts in Saudi Ara­bia, rap­per Qu­sai Kheder, YouTube star Khalid Aseeri, singer Hamza Haw­sawi, and pro­ducer and en­ter­tain­ment con­sul­tant An­war Idris.

“Ca­sio’s shock-re­sis­tant G-Shock watch is syn­ony­mous with tough­ness, born from de­vel­oper Ibe’s dream of cre­at­ing a watch that never breaks,” a press re­lease said.

Over 200 hand­made sam­ples were cre­ated and tested to de­struc­tion un­til fi­nally in 1983 the first, now iconic G-Shock hit the streets of Ja­pan and be­gan to es­tab­lish it­self as “the tough­est watch of all time.”

“The watch is packed with Ca­sio in­no­va­tions and tech­nolo­gies to pre­vent it from suf­fer­ing di­rect shock; this in­cludes in­ter­nal com­po­nents pro­tected with ure­thane and sus­pended time­keep­ing mod­ules in­side the watch struc­ture. Since its launch, G-Shock has con­tin­ued to evolve in line with Ibe’s mantra to ‘never, never give up.’”

Rap­per Qu­sai Kheder, YouTube star Khalid Aseeri and singer Hamza Haw­sawi at­tended the event.

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