Re­nault launches Mideast-wide singing com­pe­ti­tion

Arab News - - CORPORATE PR -

Re­nault Mid­dle East has launched a singing com­pe­ti­tion across its show­rooms to cel­e­brate its spon­sor­ship of re­al­ity show “The Voice Ara­bia.”

The “Koleos Karaoke” com­pe­ti­tion will visit show­rooms across the GCC for a week­end only, dur­ing which cus­tomers who test drive any Re­nault model will au­to­mat­i­cally qual­ify to take part in the singing com­pe­ti­tion for a chance to win one of the three new Re­nault Koleos SUVs.

On Wed­nes­day, Thurs­day and Fri­day, the com­pe­ti­tion will be held at the Gulf Ad­van­tage Au­to­mo­biles LLC show­room on Khu­rais Road, Al-Rab­wah in Riyadh.

A cus­tom-made record­ing stu­dio has been in­stalled in­side Re­nault’s “most pop­u­lar” SUV al­low­ing par­tic­i­pants to read and sing lyrics from Re­nault’s sound­track on its “The Voice Ara­bia” TV ad­vert on a screen in­te­grated into the dash­board, as well as film their per­for­mance on cam­eras mounted in­side the car.

Each per­for­mance of the track, com­posed es­pe­cially for Re­nault by mu­sic pro­ducer Wael Kodeih will ap­pear on a ded­i­cated web­site where mem­bers of the pub­lic can vote for their fa­vorite video per­for­mance. Each week, the five most pop­u­lar videos will be shortlisted and en­tered into a grand fi­nale when, in the fi­nal week of the com­pe­ti­tion, three win­ning videos will be ran­domly se­lected in a prize draw and the singers will be awarded a new Re­nault Koleos.

Re­nault’s TV ad­vert mu­sic track jour­neys through sev­eral gen­res of Ara­bic mu­sic, from a tra­di­tional bal­adi rhythm to Le­banese hip hop, and was in­spired by Re­nault’s Multi-Sense sys­tem.

Mar­wan Haida­mous, man­ag­ing di­rec­tor of Re­nault Mid­dle East, said: “‘The Voice’ is the re­gion’s most pop­u­lar TV show and at­tracts the world’s big­gest brands as spon­sors, so of course it was the nat­u­ral choice for us to reach the show’s wide-rang­ing fam­ily au­di­ence in the Mid­dle East.

“Now we’re invit­ing those fam­i­lies to come along to one of our show­rooms, ex­pe­ri­ence one of our cars for them­selves and have some fun with the ‘Koleos Karaoke’ whilst they’re with us. We are en­cour­ag­ing cus­tomers to em­brace their ‘pas­sion for life’ with us, and, you never know, if they record a mem­o­rable karaoke per­for­mance they could be driv­ing away in a Koleos of their own!”

Three win­ners will be awarded a new Re­nault Koleos each.

Newspapers in English

Newspapers from Saudi Arabia

© PressReader. All rights reserved.