Jo­tun’s new color col­lec­tion an ode to Arab cul­ture

Arab News - - Business News -

Paint man­u­fac­turer Jo­tun is em­brac­ing the legacy and cul­ture of the Arab world with the launch of their lat­est ex­te­rior color col­lec­tion. In­spired by the Arab world, the new col­lec­tion, “One Color,” en­com­passes four main color themes — Her­itage, Nostal­gia, To­mor­row and Some­where. Each of the col­lec­tion themes cel­e­brates the past, present and fu­ture of Arab cul­ture.

Rana Khadra, color and cre­ative man­ager at Jo­tun Mid­dle East, In­dia and Africa, said: “The ex­te­rior color col­lec­tion is in­spired by our lands, our peo­ple, our food, and our beau­ti­ful his­tory. It is a re­flec­tion of the warmth and hos­pi­tal­ity that play a very im­por­tant role in the lives of ev­ery Arab and we at Jo­tun have been in­spired by these pil­lars in the creation of our col­lec­tion.”

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