FrenchAl­ge­rian singer Lolo Zouaï teams up with Adi­das

Arab News - - &finally - Arab News Dubai

Adi­das has se­lected French-Al­ge­rian singer Lolo Zouai to star in the sports­wear gi­ant’s lat­est “Change is a Team Sport” cam­paign for its sig­na­ture Su­per­star sneak­ers.

The “Desert Rose” hit­maker ap­pears along­side other no­table fig­ures hail­ing from France, in­clud­ing Manch­ester United foot­baller Paul Pogba and rap­pers Vald and Dinos.

Adi­das’ new cam­paign serves as the French coun­ter­part to the Amer­i­can ad­ver­tis­ing cam­paign, which was un­veiled in Fe­bru­ary and fea­tured US ac­tress Yara Shahidi, the first fe­male K-Pop group to per­form at Coachella, Blackpink, as well as ac­tor Jonah Hill, singer-pro­ducer Phar­rell Wil­liams and Brazil­ian singer Anitta, among many oth­ers. Sim­i­larly, the new ad was pho­tographed to evoke a class pic­ture and can be found dis­played at Adi­das flag­ship stores in France.

Pre­vi­ously, the singer was cast along­side Liu Wen and Michael B. Jor­dan in the Fall 2019 Coach global cam­paign shot by renowned pho­tog­ra­pher Juer­gen

Teller and be­came the face of Amer­i­can la­bel Tommy Hil­figer. The Franco-Al­ge­rian singer was born Lau­reen Zouai (pro­nounced “zoo-eye”) to a French mother and an Al­ge­rian fa­ther. She re­lo­cated to San Fran­cisco with her fam­ily when she was three months old.

Her de­but EP “High Highs to Low Lows” would go on to garner over 60 mil­lion streams world­wide, cat­a­pult­ing her into the main­stream spot­light. Shortly after, she gained the at­ten­tion of Bri­tish hit­maker Dua Lipa, who chose the part-Al­ge­rian singer to open up for her forth­com­ing arena tour in 2021, as well as singers Demi Lo­vato, Bil­lie Eil­ish and Grimes who are all fans of the artist’s mu­sic.

When she’s not fronting cam­paigns, per­form­ing at fash­ion shows or re­leas­ing new mu­sic, the artist can be found us­ing her plat­form to cham­pion a good cause.

Amidst the anti-racism protests sweep­ing the world right now, the singer has pledged to do­nate her merch sales for June 2020 to Black Lives Mat­ter, and will be do­nat­ing an­nu­ally each June to a Black Lives Mat­ter cause for the rest of her ca­reer, she re­vealed. Prior to the re­lease of her lat­est sin­gle “Beau­ti­ful Lies,” the 25-year-old an­nounced that she would be do­nat­ing $5 from ev­ery pre-save to The Love­land Foun­da­tion, an ini­tia­tive that seeks to of­fer free ther­apy ses­sions for Black women.

‘Amer­i­can Hor­ror Story’ star Emma Roberts is ru­mored to be ex­pect­ing her first child with her part­ner and fel­low ac­tor, Gar­rett Hed­lund. Her mother ap­pears to have con­firmed the news via her now-deleted In­sta­gram ac­count.

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