Sey­chelles Tourism Board

Seychelles Business Travel Guide - - SEYCHELLES -

THE SEY­CHELLES TOURISM Board came into be­ing in 2006 as the suc­ces­sor to the Sey­chelles Tourism Mar­ket­ing Author­ity that was formed in 2000, and over­sees most as­pects of Sey­chelles’ tourism in­dus­try. The Mar­ket­ing Fund is re­spon­si­ble for co­or­di­nat­ing the mar­ket­ing of the des­ti­na­tion while the Sey­chelles Tourism Academy (STA) trains staff for Sey­chelles’ hos­pi­tal­ity in­dus­try.

“STB is also charged with im­ple­ment­ing na­tional tourism pol­icy, con­ceiv­ing all mar­ket­ing ini­tia­tives and col­lat­eral ma­te­ri­als for re­search and prod­uct de­vel­op­ment; pro­vid­ing lo­cal in­for­ma­tion and cus­tomer ser­vices as well as co­or­di­na­tion with tourism of­fices and rep­re­sen­ta­tive agen­cies abroad,” the Board elab­o­rates. “Its orig­i­nal mis­sion was ‘a drive to fur­ther raise vis­i­tor num­bers, con­tin­u­ing to de­velop and main­tain an au­then­tic, dy­namic and sus­tain­able prod­uct at home, based on pro­fes­sion­al­ism and value for money, as the foun­da­tion for par­al­lel, in­no­va­tive and cost-ef­fec­tive mar­ket­ing cam­paigns through­out core and emerg­ing mar­kets’.”

Q Africa Out­look (AfO): Since in­cep­tion, how has Sey­chelles Tourism Board de­vel­oped and pro­gressed in terms of its key ob­jec­tives and the mes­sages it tries to get across?

Sey­chelles Tourism Board (STB): “The Board is al­ways evolv­ing to keep abreast of de­vel­op­ments and trends in the highly volatile sphere of tourism which has changed greatly over past years. The Board has in­vested heav­ily in dig­i­tal mar­ket­ing and spends much en­ergy on get­ting its mes­sages across via so­cial me­dia cam­paigns, its of­fi­cial tourism web­sites and the like.

To­day, apart from its tra­di­tional Euro­pean mar­kets, the Sey­chelles Tourism Board speaks to new mar­kets in the Mid­dle East, Africa, Asia, the Far East and the CIS block of coun­tries; and its mes­sages are about the af­ford­abil­ity of a Sey­chelles va­ca­tion, the har­mony that reigns in the coun­try in con­trast to many oth­ers, and the pris­tine en­vi­ron­ment.

Q AfO: How would you eval­u­ate the tourism sec­tor in the Sey­chelles now com­pared to its con­di­tion when the Sey­chelles Tourism Board be­gan?

STB: To­day, the tourism scene has moved on from what it was when the Tourism Board started. To­day, by virtue of de­vel­op­ments in pol­i­tics, com­mu­ni­ca­tion, in­ter­net and so­cial me­dia, tourism busi­nesses and es­tab­lish­ments are more in­de­pen­dent in terms of the way they con­duct their busi­nesses and dis­sem­i­nate their mes­sages. STB is in­creas­ingly a fa­cil­i­ta­tor work­ing in close col­lab­o­ra­tion with the var­i­ous tourism play­ers and stake­hold­ers to achieve com­mon aims.

To­day, there is far greater con­nec­tiv­ity than there was thanks to the many air­lines now ser­vic­ing Sey­chelles and a steadily grow­ing

cruise ship in­dus­try. At the same time, ma­jor in­ter­na­tional ho­tel brands have come on line with their own mar­ket­ing fa­cil­i­ties and suite of ameni­ties which have all helped to raise the bar and strengthen the brand.

Q AfO: What is in store for the Sey­chelles over the course of 2017 and be­yond to con­tinue the good work al­ready com­menced and to en­hance its rep­u­ta­tion as a tourism and busi­ness travel hub fur­ther in the fu­ture?

STB: Events and ex­pos which have tra­di­tion­ally been or­gan­ised by the Tourism Board are now be­ing han­dled ex­clu­sively by a new agency (CINEA) for that ex­press purpose. They will be or­gan­is­ing the full spec­trum of Sey­chelles events, in­clud­ing La Ser­e­nade, the suc­ces­sor to the Car­naval In­ter­na­tional de Vic­to­ria; La Fet La Digue; Sey­chelles Ocean Fes­ti­val; and oth­ers.

In terms of new con­struc­tions in and around Vic­to­ria, the Sey­chelles In­ter­na­tional Air­port is un­der­go­ing a ma­jor re­brand­ing and re­con­struc­tion that has al­ready brought a new do­mes­tic ter­mi­nal on­line in Au­gust, 2017 and dur­ing the rest of the year and next year will see the re­fur­bish­ment of the in­ter­na­tional ter­mi­nal, the con­struc­tion of a new com­mer­cial area, and other im­prove­ments.

The com­plex at the Sey­chelles Tourism Academy, charged with pro­vid­ing ed­u­ca­tion for fu­ture gen­er­a­tions of Sey­chel­lois tourist pro­fes­sion­als and al­ready fea­tur­ing kitchens, restau­rants, lan­guage labs and other ameni­ties to help stu­dents ac­quire the skills they need to en­ter the in­dus­try, will soon ex­pand to op­er­ate a Ho­tel D’Ap­pli­ca­tion; teach­ing stu­dents the­ory while at the same time en­gag­ing in the prac­ti­cal skills nec­es­sary to pro­vide on-the-job train­ing and echo­ing the academy’s motto: ‘Learn­ing through ex­pe­ri­ence’.

AfO: Look­ing for­ward, what progress and de­vel­op­ment do you ex­pect to see in the fu­ture, both in re­gards to the Sey­chelles Tourism Board as an en­tity, and in re­gards to the busi­ness travel in­dus­try in the Sey­chelles as a whole?

STB: I would look for­ward to Sey­chelles fur­ther strength­en­ing its brand and con­sol­i­dat­ing its po­si­tion as a gate­way to Africa by virtue of fur­ther strength­ened con­nec­tiv­ity and ameni­ties on the ground and in con­tin­u­ing to at­tract re­gional and in­ter­na­tional busi­nesses to our shores.

I hope that the ad­vent of the Blue Econ­omy, in par­tic­u­lar, and the many eco­nomic op­por­tu­ni­ties it of­fers and the tools it places at our dis­posal such as Ma­rine Spa­tial Plan­ning and Fis­cal Debt Con­ver­sion Sys­tems - will con­tinue to make Sey­chelles a vi­brant re­gional and in­ter­na­tional busi­ness hub.

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