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The Bul­gari Bul­gari logo re­mains as strik­ing to­day as it was 25 years ago


Few time­pieces are as aes­thet­i­cally com­mand­ing as the Bul­gari Bul­gari, a watch so sure of it­self that it de­mands we say its name twice. Look­ing not a day older than when it pre­miered in 1977, the watch’s loud-and-proud propo­si­tion re­mains fun­da­men­tally un­changed, dis­tin­guished by the com­pany’s logo writ large – twice, of course – on the bezel.

With its roots as a dress watch, the Bul­gari Bul­gari has evolved to in­clude nu­mer­ous vari­ants, evinced by this year’s com­pre­hen­sive reper­toire. Fans of the col­lec­tion will be spoilt for choice with a new ladies’ range, a women’s tour­bil­lon, gen­tle­men’s mod­els that span ba­sic au­to­matic vari­ants to chrono­graphs and tour­bil­lons, as well as a trib­ute model called Bul­gari Roma, which pre­ceded the Bul­gari Bul­gari.

For ladies who feel over­whelmed by the se­lec­tion, we rec­om­mend you start with the Bul­gari Bul­gari Catene. The lat­est ad­di­tion to the Bul­gari Bul­gari fam­ily, the Catene is a dainty, quartz­driven range ideal for glamorous soirees. A re­splen­dent beauty in pink gold with a mother-of-pearl dial embellished with di­a­monds, the watch is com­ple­mented by a long and sup­ple bracelet chain – de­tails which demon­strate Bul­gari’s re­gal so­phis­ti­ca­tion.

At the other end of the spec­trum, women who de­mand greater me­chan­i­cal con­tent will find the Il Giardino Trop­i­cale di Bul­gari a dream. De­pict­ing a trop­i­cal jun­gle scene, the watch sports colour­fully glazed petals and leaves, and a parrot on the ivory lac­quered-gold dial, fea­tur­ing a com­bi­na­tion of minia­ture-paint­ing and jewellery-set­ting tech­niques. At the heart of the watch is an au­to­matic tour­bil­lon move­ment – a high-per­for­mance mech­a­nism con­ceived in Bul­gari’s atelier in Le Sen­tier.

If you were pe­rus­ing a piece for your other half, how­ever, a high­light in the gen­tle­men’s col­lec­tion is the Bul­gari Roma, which pays homage to a 1975 model of the same name. The orig­i­nal Bul­gari Roma was a dig­i­tal watch pro­duced in a limited se­ries as gifts for the brand’s clients. Its en­su­ing pop­u­lar­ity led to the cre­ation of the Bul­gari Bul­gari line. This year, it is rein­tro­duced as a 250-piece limited-edi­tion au­to­matic model with “Bul­gari Roma” in­scribed on the bezel.

As with the women’s range, the men’s ver­sions are wide-rang­ing and of­fer plenty of gift op­tions. They span clas­sic three-hand au­to­matic mod­els and chrono­graphs pow­ered by sis­ter brand Zenith’s high-fre­quency El Primero move­ments (Zenith and Bul­gari be­long to the LVMH lux­ury con­glom­er­ate), and el­e­gant tour­bil­lons en­cased in rose gold with black lac­quered di­als. They are all Bul­gari Bul­gari thor­ough­breds, in­deli­bly an­chored by the iconic dou­ble logo that epit­o­mises the col­lec­tion’s en­dur­ing ap­peal.

Bul­gari Bul­gari Catene 31mm 18K rose gold case with rubel­lite cabo­chon, di­a­mond- set bracelet, and quartz move­ment

Bul­gari Roma 39mm 18K rose gold case, and BVL 191

au­to­matic move­ment

Il Giardino Trop­i­cale di Bul­gari 37mm 18K rose gold case with rubel­lite cabo­chon, leather strap, and Cal­i­bre BVL 263 au­to­matic move­ment

Set­ting gems on the dial of the Il Giardino

Trop­i­cale di Bul­gari

Bul­gari Bul­gari Chrono 41mm steel case, match­ing bracelet, and BVL 328 au­to­matic chrono­graph move­ment

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