The Bulgari Bulgari logo remains as striking today as it was 25 years ago
THE ORIGINAL LOGO-PROUD WATCH BLOSSOMS INTO A FULLY FLEDGED COLLECTION. 24:7 AND BVLGARI PRESENT THE LATEST HIGHLIGHTS
Few timepieces are as aesthetically commanding as the Bulgari Bulgari, a watch so sure of itself that it demands we say its name twice. Looking not a day older than when it premiered in 1977, the watch’s loud-and-proud proposition remains fundamentally unchanged, distinguished by the company’s logo writ large – twice, of course – on the bezel.
With its roots as a dress watch, the Bulgari Bulgari has evolved to include numerous variants, evinced by this year’s comprehensive repertoire. Fans of the collection will be spoilt for choice with a new ladies’ range, a women’s tourbillon, gentlemen’s models that span basic automatic variants to chronographs and tourbillons, as well as a tribute model called Bulgari Roma, which preceded the Bulgari Bulgari.
For ladies who feel overwhelmed by the selection, we recommend you start with the Bulgari Bulgari Catene. The latest addition to the Bulgari Bulgari family, the Catene is a dainty, quartzdriven range ideal for glamorous soirees. A resplendent beauty in pink gold with a mother-of-pearl dial embellished with diamonds, the watch is complemented by a long and supple bracelet chain – details which demonstrate Bulgari’s regal sophistication.
At the other end of the spectrum, women who demand greater mechanical content will find the Il Giardino Tropicale di Bulgari a dream. Depicting a tropical jungle scene, the watch sports colourfully glazed petals and leaves, and a parrot on the ivory lacquered-gold dial, featuring a combination of miniature-painting and jewellery-setting techniques. At the heart of the watch is an automatic tourbillon movement – a high-performance mechanism conceived in Bulgari’s atelier in Le Sentier.
If you were perusing a piece for your other half, however, a highlight in the gentlemen’s collection is the Bulgari Roma, which pays homage to a 1975 model of the same name. The original Bulgari Roma was a digital watch produced in a limited series as gifts for the brand’s clients. Its ensuing popularity led to the creation of the Bulgari Bulgari line. This year, it is reintroduced as a 250-piece limited-edition automatic model with “Bulgari Roma” inscribed on the bezel.
As with the women’s range, the men’s versions are wide-ranging and offer plenty of gift options. They span classic three-hand automatic models and chronographs powered by sister brand Zenith’s high-frequency El Primero movements (Zenith and Bulgari belong to the LVMH luxury conglomerate), and elegant tourbillons encased in rose gold with black lacquered dials. They are all Bulgari Bulgari thoroughbreds, indelibly anchored by the iconic double logo that epitomises the collection’s enduring appeal.
Bulgari Bulgari Catene 31mm 18K rose gold case with rubellite cabochon, diamond- set bracelet, and quartz movement
Bulgari Roma 39mm 18K rose gold case, and BVL 191
Il Giardino Tropicale di Bulgari 37mm 18K rose gold case with rubellite cabochon, leather strap, and Calibre BVL 263 automatic movement
Setting gems on the dial of the Il Giardino
Tropicale di Bulgari
Bulgari Bulgari Chrono 41mm steel case, matching bracelet, and BVL 328 automatic chronograph movement