24-7 (Singapore) - - Contents - TING NEE , Con­sult­ing Edi­tor

My job as a watch jour­nal­ist of­ten leaves me awed by the ex­panse and ex­u­ber­ance of hu­man cre­ativ­ity. In fact, the “nor­mal” state of af­fairs in this con­stantly evolv­ing in­dus­try seems to be a cease­less pa­rade of tech­ni­cal break­throughs and dis­cov­er­ies of new aes­thetic forms.

As lit­er­ary pro­po­nents of the art of watch­mak­ing, we too have been in­spired to cre­ate re­lent­lessly. More im­por­tantly, we strive to do so with as much heart and soul as the com­pa­nies and peo­ple we write about.

This year, we’ve ini­ti­ated a char­ity drive where our pub­li­ca­tions, 24:7 and Nuy­ouTime, are ral­ly­ing the watch in­dus­try for a good cause. And we are en­cour­aged by how our part­ners have re­sponded to our call to help chil­dren in need by of­fer­ing their watches for a silent auc­tion.

Our adopted char­ity for this ini­tia­tive is the Sin­ga­pore Chil­dren’s Can­cer Foun­da­tion. We kick things off with a week-long ex­hi­bi­tion at Ion Orchard, start­ing Aug 23, to show­case the 12 pieces on auc­tion. Read­ers and the pub­lic can bid for the watches at www.nuyou.com.sg/atime­to­give be­tween Aug 23 and Dec 31, 2013.

This pro­ject of­fers me a dif­fer­ent per­spec­tive on the watch in­dus­try. Here, the thrill goes be­yond the clever timepiece de­signs and tech­ni­cal in­ge­nu­ity that watch­mak­ers sur­prise us with year af­ter year. Rather, it is the af­fir­ma­tion that the watch in­dus­try – be­yond its pre­oc­cu­pa­tion with feats of artistry and mi­cro-en­gi­neer­ing – has a heart for do­ing bet­ter for hu­man­ity, and this has made the big­gest im­pres­sion on me.

I have many peo­ple to thank for mak­ing this hap­pen. They in­clude retailers, dis­trib­u­tors and brand man­agers who have be­come dear friends: Sharon Lim from Pa­cific Time, Jeremy Lim from Cortina Watch, Keli Chew and Philippe Caron from Baume & Mercier, Vic­to­ria Ang and Ju­liana Tan from DKSH, Shar­ron Tan and Agnes Sng from C. Melch­ers, Perry Khoo from Ver­sace, Caylee Zeng from Seiko, Selina Ang and Ger­ard Tan from Mont­blanc, and Gina Ng from Rado. I also thank my col­leagues: Ken­neth, Amelia, Diana, Sue, Ter­ence, Imran, Yen Leng, Jeanette, Jonathan and Michelle, as well as con­trib­u­tors Alvin, Fran­cis and Karen.

Lastly, to our read­ers, we hope you’ll par­tic­i­pate and bid for the watches on­line. You can also help by spread­ing the word about this good cause. We’ve taken the ini­tia­tive – it’s now your turn.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.