My job as a watch journalist often leaves me awed by the expanse and exuberance of human creativity. In fact, the “normal” state of affairs in this constantly evolving industry seems to be a ceaseless parade of technical breakthroughs and discoveries of new aesthetic forms.
As literary proponents of the art of watchmaking, we too have been inspired to create relentlessly. More importantly, we strive to do so with as much heart and soul as the companies and people we write about.
This year, we’ve initiated a charity drive where our publications, 24:7 and NuyouTime, are rallying the watch industry for a good cause. And we are encouraged by how our partners have responded to our call to help children in need by offering their watches for a silent auction.
Our adopted charity for this initiative is the Singapore Children’s Cancer Foundation. We kick things off with a week-long exhibition at Ion Orchard, starting Aug 23, to showcase the 12 pieces on auction. Readers and the public can bid for the watches at www.nuyou.com.sg/atimetogive between Aug 23 and Dec 31, 2013.
This project offers me a different perspective on the watch industry. Here, the thrill goes beyond the clever timepiece designs and technical ingenuity that watchmakers surprise us with year after year. Rather, it is the affirmation that the watch industry – beyond its preoccupation with feats of artistry and micro-engineering – has a heart for doing better for humanity, and this has made the biggest impression on me.
I have many people to thank for making this happen. They include retailers, distributors and brand managers who have become dear friends: Sharon Lim from Pacific Time, Jeremy Lim from Cortina Watch, Keli Chew and Philippe Caron from Baume & Mercier, Victoria Ang and Juliana Tan from DKSH, Sharron Tan and Agnes Sng from C. Melchers, Perry Khoo from Versace, Caylee Zeng from Seiko, Selina Ang and Gerard Tan from Montblanc, and Gina Ng from Rado. I also thank my colleagues: Kenneth, Amelia, Diana, Sue, Terence, Imran, Yen Leng, Jeanette, Jonathan and Michelle, as well as contributors Alvin, Francis and Karen.
Lastly, to our readers, we hope you’ll participate and bid for the watches online. You can also help by spreading the word about this good cause. We’ve taken the initiative – it’s now your turn.