275th JAQUET DROZ
To sell his watches, 18th-century watchmaker and brand founder Pierre Jaquet-Droz travelled across Europe and Asia, piquing customers’ interest with lifelike mechanical robots in what was a pioneering example of global marketing. Celebrating his inventive spirit, the brand unveils two evocative timepieces. First is The Loving Butterfly, which features an enamel dial depicting a cherub on a chariot drawn by a butterfly to symbolise Jaquet-Droz’s penchant for childlike wonder and adventure. There is also The Charming Bird, which references Jaquet-Droz’s 18th-century automatons. The watch features a miniature bird automaton that emits incredibly realistic chirps when activated. Both timepieces are limited to 28 pieces each.
The Charming Bird 47mm 18K white gold case,
alligator strap, and hand-wound Jaquet Droz 610
Pierre Jaquet- Droz was a watchmaking visionary who created incredibly lifelike automatons to demonstrate his technical skills
Minute The Loving Butterfly 43mm yellow
gold case, alligator strap, and automatic Jaquet Droz movement
The miniature “singing bird” is activated by a piston- driven bellows system.