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To sell his watches, 18th-cen­tury watch­maker and brand founder Pierre Ja­quet-Droz trav­elled across Europe and Asia, piquing cus­tomers’ in­ter­est with life­like me­chan­i­cal ro­bots in what was a pi­o­neer­ing ex­am­ple of global mar­ket­ing. Cel­e­brat­ing his in­ven­tive spirit, the brand un­veils two evoca­tive time­pieces. First is The Loving But­ter­fly, which fea­tures an enamel dial de­pict­ing a cherub on a char­iot drawn by a but­ter­fly to sym­bol­ise Ja­quet-Droz’s pen­chant for child­like won­der and ad­ven­ture. There is also The Charm­ing Bird, which ref­er­ences Ja­quet-Droz’s 18th-cen­tury au­toma­tons. The watch fea­tures a minia­ture bird au­tom­a­ton that emits in­cred­i­bly re­al­is­tic chirps when ac­ti­vated. Both time­pieces are limited to 28 pieces each.

The Charm­ing Bird 47mm 18K white gold case,

al­li­ga­tor strap, and hand-wound Ja­quet Droz 610


Pierre Ja­quet- Droz was a watch­mak­ing vi­sion­ary who cre­ated in­cred­i­bly life­like au­toma­tons to demon­strate his tech­ni­cal skills

Pe­tite Heure

Minute The Loving But­ter­fly 43mm yel­low

gold case, al­li­ga­tor strap, and au­to­matic Ja­quet Droz move­ment

The minia­ture “singing bird” is ac­ti­vated by a pis­ton- driven bel­lows sys­tem.

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