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While many watch brands to­day share Stern’s ob­ser­va­tion, most have waded into the cat­e­gory of women’s tech­ni­cal watches with var­ied re­sults. The most com­mon griev­ance is when brands try to pass off men’s tech­ni­cal watches as women’s cre­ations by sim­ply dress­ing the same watches in fem­i­nine styles. Given this, sev­eral watch brands are tak­ing a backto-basics ap­proach this year by of­fer­ing sim­ple me­chan­i­cal mod­els cre­ated es­pe­cially for women.

Vacheron Con­stantin’s new Pat­ri­mony Ladies and Metiers d’Art Flo­ri­lege col­lec­tions, for in­stance, fea­ture spe­cially de­vel­oped in-house au­to­matic and hand-wound move­ments that are cer­ti­fied by the Hall­mark of Geneva.

“It is dif­fi­cult to say which type of com­pli­ca­tions would ap­peal to ladies. That’s why we are start­ing slowly with watches that fea­ture ba­sic but high-qual­ity move­ments,” says Chris­tian Sel­moni, Vacheron Con­stantin’s creative di­rec­tor.

In­deed, there is no short­age of beau­ti­ful, fuss-free me­chan­i­cal op­tions for women at dif­fer­ent price brack­ets – from Aude­mars Piguet’s Jules Aude­mars, Roger Dubuis’ Ex­cal­ibur and Gi­rardPer­re­gaux’s 1966 col­lec­tions at the top end, to more af­ford­able mod­els such as Hamil­ton’s Jazzmas­ter Lady Auto, Baume & Mercier’s Linea Au­to­matic and Mont­blanc’s Star Clas­sique Lady Au­to­matic.

For the record, among our favourites in this cat­e­gory is Omega’s Con­stel­la­tion Sedna, which comes in a case fea­tur­ing the brand’s pro­pri­etary rose gold al­loy (mix­ing at least 75 per cent gold with cop­per and pal­la­dium), and an au­to­matic move­ment equipped with sil­i­con bal­ance spring to en­sure the move­ment’s higher pre­ci­sion and longevity.

“It is dif­fi­cult to say which type of com­pli­ca­tions would ap­peal to ladies. That’s why we are start­ing slowly with watches that fea­ture ba­sic but high-qual­ity move­ments.” – CHRIS­TIAN SEL­MONI, CREATIVE DI­REC­TOR OF VACHERON CON­STANTIN

“The mar­ket for women’s com­pli­ca­tions re­mains largely un­or­gan­ised. But that only means there is huge po­ten­tial

for ex­pan­sion.” – NI­CO­LAS BOS, CEO, VAN CLEEF & AR­PELS

The au­to­matic in-house Cal­i­bre 2450 in Vacheron Con­stantin’s Pat­ri­mony Lady with Geneva Hall­mark

Jazzmas­ter Lady Auto 30mm stain­less steel and rose PVD case, match­ing bracelet, and au­to­matic move­ment, Hamil­ton

Czech model Pe­tra Nem­cova

Gio­vanna Battaglia, con­tribut­ing

fash­ion edi­tor for W mag­a­zine

Ex­cal­ibur 36mm steel case with di­a­monds, match­ing bracelet, and au­to­matic RD821 move­ment, Roger Dubuis

Cala­trava Ref. 7121

33mm 18K yel­low gold case, al­li­ga­tor

strap, and hand­wound Cal­iber 215 PS LU move­ment,

Patek Philippe

Jules Aude­mars 33mm 18K rose gold case, match­ing bracelet, and hand-wound Cal­i­bre 3090 move­ment, Aude­mars Piguet Pat­ri­mony Con­tem­po­raine Lady 36mm 18K rose gold case with di­a­monds, match­ing bracelet, and au­to­matic 2460 SC move­ment, Vacheron Con­stantin

Ac­tress Naomi

Watts

Out­side the Ce­line Fall/ Win­ter 2013 show

Linea 27mm stain­less steel case, match­ing bracelet, and au­to­matic move­ment, Baume & Mercier

Star Clas­sique Lady Au­to­matic 34mm 18K rose gold case with di­a­monds, al­li­ga­tor strap, and au­to­matic MB 4810408 move­ment, Mont­blanc

Out­side the Bal­main Fall/ Win­ter 2013 show

Miroslava Duma, street-style star and founder of fash­ion site Buro 24/7

As­sem­bling the dou­bleretro­grade move­ment of Van Cleef & Ar­pels’ Lady Ar­pels Bal­ler­ine En­chantee

Lady Ar­pels Bal­ler­ine En­chantee 38mm white gold case, al­li­ga­tor strap, and hand-wound dou­ble-ret­ro­grade move­ment, Van Cleef & Ar­pels

Ad­mi­ral’s Cup Le­gend 38 Chrono­graph 38mm steel case with di­a­monds, match­ing bracelet, and au­to­matic Cal­iber CO132 move­ment, Co­rum

Marine Chrono­graph for Women 34.6mm steel case, leather strap, and au­to­matic Cal. 550 move­ment, Breguet

Seen out­side the Marni Fall/ Win­ter 2013 show

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