WE SPEAK TO WILFRED KOH, GENERAL MANAGER OF THONG SIA, THE DISTRIBUTOR OF SEIKO TIMEPIECES IN SINGAPORE, ON THEIR PLANS TO EXPAND THE ICONIC JAPANESE WATCH BRAND HERE.
Can you tell us how Grand Seiko has been received in Singapore?
Seiko’s high-end Grand Seiko timepieces had a quiet entrance in the Singapore market when they arrived in 2005. Over the next few years, the demand for Grand Seiko grew remarkably. Frequent exposure at our Seiko boutiques helped boost its popularity.
Singapore is a fairly developed and sophisticated market for watches. How has that influenced your strategy to sell the Grand Seiko here?
We have a unique selling position in the market. We call ourselves a real “manufacture” company. This means that we are a vertically integrated company and we can do all the processes of watchmaking in-house. We develop, design, manufacture and assemble watches. We even develop a special alloy for a spring that affects the accuracy of mechanical watches. Very few in the world can do this.
Are there plans to retail other high-end Seiko lines here?
Yes, we may bring in those collections if there is a demand for them.
Any plans for limited editions specifically for the Singapore market?
Possibly within two years.
The Grand Seiko is the ultimate expression
of the brand’s dedication to high-end
Seiko’s watchmaking innovation can be seen in a
wide variety of models
The Seiko Velatura sailboat at a regatta, named after its range of