BRAND BUILD­ING

24-7 (Singapore) - - J For .... Japanese Horology -

WE SPEAK TO WIL­FRED KOH, GEN­ERAL MAN­AGER OF THONG SIA, THE DIS­TRIB­U­TOR OF SEIKO TIME­PIECES IN SIN­GA­PORE, ON THEIR PLANS TO EX­PAND THE ICONIC JA­PANESE WATCH BRAND HERE.

Can you tell us how Grand Seiko has been re­ceived in Sin­ga­pore?

Seiko’s high-end Grand Seiko time­pieces had a quiet en­trance in the Sin­ga­pore mar­ket when they ar­rived in 2005. Over the next few years, the de­mand for Grand Seiko grew re­mark­ably. Fre­quent ex­po­sure at our Seiko bou­tiques helped boost its pop­u­lar­ity.

Sin­ga­pore is a fairly de­vel­oped and so­phis­ti­cated mar­ket for watches. How has that in­flu­enced your strat­egy to sell the Grand Seiko here?

We have a unique sell­ing po­si­tion in the mar­ket. We call our­selves a real “man­u­fac­ture” com­pany. This means that we are a ver­ti­cally in­te­grated com­pany and we can do all the pro­cesses of watch­mak­ing in-house. We de­velop, de­sign, man­u­fac­ture and as­sem­ble watches. We even de­velop a spe­cial al­loy for a spring that af­fects the ac­cu­racy of me­chan­i­cal watches. Very few in the world can do this.

Are there plans to re­tail other high-end Seiko lines here?

Yes, we may bring in those col­lec­tions if there is a de­mand for them.

Any plans for limited edi­tions specif­i­cally for the Sin­ga­pore mar­ket?

Pos­si­bly within two years.

The Grand Seiko is the ul­ti­mate ex­pres­sion

of the brand’s ded­i­ca­tion to high-end

watch­mak­ing

Seiko’s watch­mak­ing in­no­va­tion can be seen in a

wide va­ri­ety of mod­els

The Seiko Ve­latura sail­boat at a re­gatta, named af­ter its range of

marine-in­spired chrono­graphs

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