REGIONAL MANAGING DIRECTOR, SOUTH-EAST ASIA & AUSTRALIA, CARTIER
“Cartier is not a brand, but a maison, and we are all about timeless luxury – this is an important aspect that I have consistently upheld and conveyed since I joined the company in 1996.
“For some reason, I’ve never been involved in operations in South-east Asia until now. I don’t have any preconceptions about the markets here. It will be a case of what I can discover, and how I can take things to the next level. The different countries in the region have their own particularities, but that’s what makes my job exciting. A lot of people talk about ‘educating’ the markets in this region. On the contrary, I see a deep understanding and appreciation of luxury in South-east Asia. I think we should be looking to ‘ inform’ rather than ‘educate’ collectors in this part of the world.”