GRE­GOIRE BLANCHE

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RE­GIONAL MAN­AG­ING DI­REC­TOR, SOUTH-EAST ASIA & AUS­TRALIA, CARTIER

“Cartier is not a brand, but a mai­son, and we are all about time­less lux­ury – this is an im­por­tant as­pect that I have con­sis­tently up­held and con­veyed since I joined the com­pany in 1996.

“For some rea­son, I’ve never been in­volved in op­er­a­tions in South-east Asia un­til now. I don’t have any pre­con­cep­tions about the mar­kets here. It will be a case of what I can dis­cover, and how I can take things to the next level. The dif­fer­ent coun­tries in the re­gion have their own par­tic­u­lar­i­ties, but that’s what makes my job ex­cit­ing. A lot of peo­ple talk about ‘ed­u­cat­ing’ the mar­kets in this re­gion. On the con­trary, I see a deep un­der­stand­ing and ap­pre­ci­a­tion of lux­ury in South-east Asia. I think we should be look­ing to ‘ in­form’ rather than ‘ed­u­cate’ col­lec­tors in this part of the world.”

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