KINGSTON CHU

24-7 (Singapore) - - N For .... New Faces -

VICE-CHAIR­MAN, SIN­CERE WATCH LIMITED

“I came from a fi­nan­cial ser­vices back­ground, do­ing cor­po­rate ad­vis­ing and fundrais­ing ex­er­cises for listed com­pa­nies for our fam­ily busi­ness in Hong Kong, Kingston Fi­nan­cial Group. Our ac­qui­si­tion of Sin­cere Watch in 2012 was pretty straight­for­ward – we saw the com­pany’s po­ten­tial on a global scale, put in a bid, it was the high­est and that was it.

“Ad­mit­tedly, the lux­ury-watch re­tail mar­ket has been luke­warm of late. I see it as a great time for the com­pany to learn. When the mar­ket is boom­ing, ev­ery­body’s a ge­nius. But tough con­di­tions will see us play­ing to our strengths – our abil­ity to pick the right brands and con­nect with cus­tomers.

“For the short term, we have to stay ag­gres­sive on the re­tail front. In the longer term, we in­tend to be more in­volved in brand-build­ing.

“Sin­cere has a long his­tory in this as­pect – we were among the first to carry brands like Franck Muller and Greubel Forsey. We want to con­tinue to buck the trend and be at the fore­front of in­tro­duc­ing great new brands to our cus­tomers.”

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