MANAGING DIRECTOR, SOUTH-EAST ASIA, IWC
“In South-east Asia, we have markets at different stages of growth. Singapore has a very sophisticated and discerning collectors’ market, and we have to introduce very exclusive pieces with great technical content to entice local customers. And then there are markets like Vietnam and Australia, which demand a different approach as the brand is still very much engaged with educating the customers in these countries.
“People talk about the market softening as mainland Chinese customers cut back on spending. However, I think it’s a good chance for us to refocus on our local clientele. We have no control over how often overseas customers visit and how much they spend, so it is always important for us to create initiatives and activities that meet our core customer base locally.”