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“In South-east Asia, we have mar­kets at dif­fer­ent stages of growth. Sin­ga­pore has a very so­phis­ti­cated and dis­cern­ing col­lec­tors’ mar­ket, and we have to in­tro­duce very ex­clu­sive pieces with great tech­ni­cal con­tent to en­tice lo­cal cus­tomers. And then there are mar­kets like Viet­nam and Aus­tralia, which de­mand a dif­fer­ent ap­proach as the brand is still very much en­gaged with ed­u­cat­ing the cus­tomers in th­ese coun­tries.

“Peo­ple talk about the mar­ket soften­ing as main­land Chi­nese cus­tomers cut back on spend­ing. How­ever, I think it’s a good chance for us to re­fo­cus on our lo­cal clien­tele. We have no con­trol over how of­ten over­seas cus­tomers visit and how much they spend, so it is al­ways im­por­tant for us to cre­ate ini­tia­tives and ac­tiv­i­ties that meet our core cus­tomer base lo­cally.”

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