ELLEN SORENSEN

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MAN­AG­ING DI­REC­TOR SOUTH-EAST ASIA, VACHERON CON­STANTIN

“There’s a strong com­mu­nity of en­thu­si­asts in Sin­ga­pore that I’m thrilled to be work­ing with. The day I ar­rived, there were two cus­tomer events and it was just fan­tas­tic to meet so many knowl­edge­able col­lec­tors.

“I will be work­ing to­wards steady, qual­i­ta­tive growth in the coun­tries that I’m over­see­ing (Sin­ga­pore, Malaysia, Thai­land, In­done­sia and Viet­nam). Right now, we are look­ing for­ward to open­ing a new bou­tique in Hanoi and a point-of-sale in Bangkok, while keep­ing in­ter­ests strong in Sin­ga­pore, which re­mains a thriv­ing mar­ket for us. We are also look­ing to de­velop a ‘concierge’ ser­vice for the re­gion – an in­te­grated cus­tomer-care ser­vice for ex­ist­ing and po­ten­tial cus­tomers of the brand.”

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